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White label video is a branded video content strategy that involves creating videos with pre-scripted, unbranded segments that can be repurposed and re-edited to fit brand needs. White label video is not just for e-commerce companies. In fact, any business can leverage white label video to further their brand objectives. In this article, we’ll explain why white label video is important and how it fits into your company’s overall digital marketing strategy. You’ll also learn why you should invest in white label video because it allows you to create videos once and reuse them over and over again as the need arises.
What is White Label Video?
White label video is branded video content that is unmodified but licensed for use in exchange for a fee. The term “white label” refers to the unbranded nature of the video. White label video is a great tool for companies that want to create and share videos, but don’t have the budget or expertise to create them in-house. White label video allows video producers to license their content to other companies and businesses, who can then customize and distribute the video to their target audience. This allows video producers to sell their creative work once and then have their video repurposed and re-distributed to multiple clients. For example, a white label video that’s licensed can be used across e-commerce stores, on social media, and in email marketing campaigns.
Why is White Label Video Important?
White label video gives brands an opportunity to distribute branded video content for lower costs and with less effort. It also allows for greater scalability without the need to restructure and reinvent your marketing strategy every time you want to introduce a new piece of content. White label video allows you to create one video and then share it with different audiences in different ways. You can license your videos to other businesses and brands, or you can create videos from scratch, and then re-sell them as white label. White label video is perfect for businesses with limited video production resources. If you lack the in-house resources to create videos or don’t have the budget to hire a video production team, you can use white label video to create branded content.
How Does White Label Video Fit Into Your Marketing Strategy?
White label video is best suited for businesses who are looking to create and distribute branded content on various platforms. White label video can be repurposed to fit certain marketing strategies, including: - Brand awareness - The primary goal of white label video is brand awareness. This means that you want your target audience to be aware of your company, product, and/or service so that they can make a purchase decision. - Lead generation - Lead generation is the act of gathering someone’s information so that you can contact them later on. For example, you can ask people to subscribe to your email list or download a whitepaper. - Sales conversion - Sales conversion is the process of getting a visitor to your website or sales page to make a purchase.
3 Reasons to Invest in White Label Video
There are many great reasons to invest in white label video. Here are 3 of them: - Easy to create branded video content - Creating white label video is one of the easiest ways to create branded video content. Since you don’t have to have in-house video production resources or a large budget, you can repurpose existing content or create new videos with minimal effort. - Scalable video content - White label video is highly scalable because you can share it with other businesses. You can customize and edit the video to fit your needs and then share it with other businesses looking for white label video. You can also create a licensing contract to allow other businesses to license your video. - Save money on video marketing - Video marketing is an important aspect of digital marketing. However, hiring a video production team can be expensive. Investing in white label video allows you to create video content at a lower cost so you can spend your marketing budget on other important factors.
Wrapping Up
White label video is branded video content that is unmodified but licensed for use in exchange for a fee. White label video is a great tool for companies that want to create and share videos, but don’t have the budget or expertise to create them in-house. White label video gives brands an opportunity to distribute branded video content for lower costs and with less effort. It also allows for greater scalability without the need to restructure and reinvent your marketing strategy every time you want to introduce a new piece of content. White label video is perfect for businesses with limited video production resources. If you lack the in-house resources to create videos or don’t have the budget to hire a video production team, you can use white label video to create branded content.
