Why You Aren't Getting Better Results From Technology and How to Fix It

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Technology is essential to the success of any business. It can help you save time and money, drive innovation, and create new opportunities for your organization. But if you’re like many business leaders, you may be struggling to get the most out of your technology investments. Most businesses aren’t seeing the returns they expect from their technologies – or they see benefits but not enough to justify their investments. Consider this: A recent study of 2,200 executives revealed that only 14% of companies are satisfied with their return on technology (Source: Oracle). This means that less than one in seven business leaders feels like they’re getting enough value from their tech investments. If this sounds like you, keep reading for insights into why that might be so and what you can do about it!

You’re not getting the full value from your current tech investments.

Every business leader wants to get the most out of every technology investment. While this is a nice goal, it isn’t always attainable. You may be experiencing poor results from your existing technologies for any of the following reasons: You’ve implemented the wrong technology for the job: One of the most common mistakes companies make is choosing the wrong technology for the job. If you choose the wrong technologies for your organization, you’ll get less than expected or no results at all. You don’t have the capacity to fully implement the technologies you’ve selected: If you’re understaffed, under-equipped, or otherwise not able to implement the technologies you’ve selected, you’ll get less than expected from them. You’ve let the technologies fall out of use: Technologies fall out of use when they’re not used. If you have great technology in place but nobody is using it, the benefits will be minimal. You have the right technology, but aren’t using it effectively. Even if you’ve selected the right technologies, they won’t automatically bring you the results you want. You must use the technologies to create the outcomes you desire. If you’re not using your technologies as effectively as you could be, you’re likely seeing less than expected results. You have the right technology, but aren’t using it effectively. You lack the skills to use your technologies effectively: If you’re not equipped to use your technologies effectively, you won’t get the results you want from them. Technology is quickly becoming the primary skill set for most business disciplines. If you aren’t equipped to use the technologies in your organization, you won’t get the value you expect from them. You have the right technology, but aren’t using it effectively. You don’t have the right processes to support your technologies: If you don’t have the right processes to support the technologies in your organization, you won’t get the value you expect from them.

Your employees don’t feel equipped to use the tech effectively.

Even if you have the right technology in place, and you’re using it effectively, you aren’t getting the full value if your employees don’t feel equipped to use it. If your employees don’t feel confident in their ability to use the technologies in their roles, they’ll use them less often and less effectively. If you have the right technology, but aren’t using it effectively. You don’t have the right culture to support the tech: If you have the right technology in place but don’t have the right culture to support it, you won’t get the benefits you expect. For example, if your organization values face-time over results, employees may not be motivated to use the tech to get their work done efficiently. If you have the right technology, but aren’t using it effectively. You don’t have the right support and resources to use the technology: If you don’t have the right support and resources to use your technologies, you won’t get the value you expect. For example, if you have a state of the art collaboration platform, but your internet connection isn’t fast enough to support it, your employees won’t be able to use it effectively.

You haven’t correctly identified your business needs.

While it’s essential to select technologies that solve your immediate problems, it’s also important to consider the needs of your business when making technology decisions. These needs are often the answer to the question, “Where do we want to be in one year, five years, or 10 years from now?” If you haven’t correctly identified your business needs, you likely aren’t getting the results you want from your technologies. You don’t have the right technologies in place: If you have the right technologies in place but they don’t address your business needs, you won’t get the results you expect. For example, if you have the right email marketing software in place but don’t have the right website tracking software to measure the results, you won’t be able to optimize your marketing efforts.

There are too many different technologies in play.

This is one of the most common issues businesses face when implementing new technologies. If every department is operating on different technologies, it’s almost impossible to get the full value from any of them. You have the right technologies in place but aren’t using them effectively: If you have the right technologies in place but aren’t using them effectively, you won’t get the results you expect. You aren’t able to make the organizational changes needed to support your technologies: If you have the right technologies in place but aren’t able to make the organizational changes needed to support them, you won’t get the results you expect. Click now

Conclusion

In order to get the most out of your technology investments, you must select the right technologies, implement them effectively, and use them to solve the right business needs. Technology is a powerful business tool, but it only works if you have the right technologies in place, if they’re used properly, and if they’re supported by the right organizational systems. If you aren’t seeing the results you expect from your current technologies, it may be time to re-evaluate your technology investments and select new technologies that will better support your business.

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