Today’s digital landscape is a fast-paced, always-on world with an abundance of content and communication channels. With the world moving faster than ever before, businesses need to be agile and adaptable to stay ahead of the curve. We no longer live in a world where email or texting is the best means of communication. In fact, most millennials prefer to text over speaking on the phone. In this article, we’ll cover why the future of mass communication isn’t email or texting but something far more dynamic and engaging for all involved.
What is the Future of Mass Communication?
The future of mass communication is in real-time communication. This means any communication that takes place in real-time as events unfold. For example, a person’s reaction to a product or service, or a group brainstorming session. This differs from the traditional communication methods of email or texting. So, why is the future of mass communication in real-time communication? Let’s see if the numbers support this hypothesis. Email - Less than 70% of emails are opened, and less than 10% of emails are clicked on. Texting - Studies show that it takes an average of six to nine full seconds for someone to respond to a text. That’s almost as long as it takes for a car to go from 0 to 60 miles per hour!
Why Texting is Dying as a Communication Channel
In a world that is now dominated by social media, texting is not only slow but also a very one-dimensional form of communication. Texting is great for the quick and dirty, like arranging a meet-up or confirming a time, but it is not a great platform for complex or detailed discussions. Studies have shown that the average length of an average text conversation is seven and a half messages. After this point, people start to get annoyed, as the etiquette and conventions of text-based communication are not built for in-depth conversations.
Why Email is Dying as a Communication Channel
Email is still a core method of communication, but it may not be long for this world. For starters, email is not a real-time communication tool — most emails are asynchronous, meaning that they’re not happening in real time. If your client has a question, it could take hours (or days) for you to get back to them. This creates a communication gap that can lead to confusion or miscommunication. Plus, email has a bad reputation for being a spam or phishing hub, making it a risky communication channel for many businesses. Email has a ton of issues, but that doesn’t mean it’s going away anytime soon. After all, it’s been around for over four decades! The key with email is to use it in conjunction with other communication channels. By mixing in real-time communication, you’ll be better able to meet your clients’ communication needs and expectations.
So, What Is The Future of Mass Communication?
The future of mass communication is in real-time communication. Communication channels like video chat, real-time messaging apps, and live broadcasting are here to stay. With the rise of social media, businesses have been forced to evolve and adapt to meet their clients’ needs and expectations. These communication channels are dynamic and interactive. With them, you will not only be able to communicate with your clients but also engage them. With these platforms, you can create a truly unique experience for your customers. From livestreaming product launches to creating engaging video content, these platforms will help you take your communication to the next level.
Video Chat Rooms and Dynamic Content
Video chat rooms are a great example of how real-time communication can be used in business. Virtual chat rooms are a great way to host online workshops, online trainings, or Q&As with your customers. Chat rooms allow you to create a dynamic, real-time experience for your customers, as you can see their reactions and feedback in real time. This allows you to adapt and pivot the conversation based on what’s working and what’s not. Plus, chat rooms can be recorded and saved as videos, which can be repurposed and used on other communication channels.
HapPhi Socket.io communication channels
Socket.io is a real-time communication tool used to host video and audio calls among an unlimited number of people. With Socket.io, you can create live video and audio broadcasts, as well as host group video calls. Additionally, Socket.io allows you to create custom-branded communication channels. With this feature, you can create unique communication experiences for your clients. Want to host a Q&A? Or a video call about your latest product launch? With the custom communication channels, you can make these experiences interactive and engaging.
Conclusion
The future of mass communication is in real-time communication. This means any communication that takes place in real-time as events unfold. For example, a person’s reaction to a product or service, or a group brainstorming session. This differs from the traditional communication methods of email or texting. Email is still a core method of communication, but it may not be long for this world. For starters, email is not a real-time communication tool — most emails are asynchronous, meaning that they’re not happening in real time. With the rise of social media, businesses have been forced to evolve and adapt to meet their clients’ needs and expectations. These communication channels are dynamic and interactive. With them, you will not only be able to communicate with your clients but also engage them.
