Why Search is So Bad on Your Mobile Phone and Email
Why are searches so awful? Your mobile phone's limited screen real estate, tough email content, diverse user behaviour, a dearth of learning and research, and out-of-date technology are some of the reasons why. Because mobile phones and email are becoming more popular, poor search gets more attention. Let's discuss how you can fix all your search issues with HapPhi on your mobile phone and email.
It’s 2019 and search is still terrible on your phone and email. But why? Search is a fundamental part of any user experience, so why are they so bad? If you think about it, there are many reasons why this is the case. Search in these channels has been overlooked for years with engineers focusing on features that no one wanted or used. However, as mobile phones and email become more prevalent, the poor state of search takes center stage. So let’s discuss why search is so bad on your mobile phone and email. Read on to find out more!
Your Phone’s Limited Screen Real Estate
The first issue with search on your phone is the limited screen real estate. If you think about how many apps you have on your home screen, it’s usually a few. That’s okay because we’re used to scrolling, but this is the same for search. The only difference is that in your home screen, you have a visual representation of everything you have installed. But if you’re searching for something in a different app, you don’t get that same picture. You have to remember what you’re looking for and try to describe it in a few terms. But as we all know, that’s much easier said than done. It’ll take you ages before you can find what you’re looking for.
Email Content Is Difficult to Navigate
Another issue with search on your phone is the way content is structured in emails. Email marketing is a huge part of the marketing landscape, but it’s not easy to navigate through. Search in emails is just as bad as it is on your phone. You don’t even get a visual representation of what you’re looking for. What’s more, you don’t even get an indication of where content is located in emails. In other words, email designers don’t use any visual cues to indicate where content is located within a message. And that’s because they’re trying to get you to read the content. But if you’re searching for something, that’s not a priority.
User Behaviour Is Very Different
The way we use our phones has changed greatly over the past few years. We’re now more inclined to use the internet on our phones, which means we have to rely on search. This search is often for information and for us to find out more about our purchases. But what we don’t do is purchase everything we need on our phones. And as far as email is concerned, people use them as communication devices. But when people search on their phones, they’re looking for specific information. They don’t want to be sold to or have someone try to sell them products or services. They just want to know how to do something or get something done.
A Lack of Understanding and Research
Another reason why search is so bad on your phone is a lack of understanding and research. Engineers and developers know how to create a decent search experience on a desktop computer, but when it comes to mobile phones, they don’t put as much effort into it. What’s more, when it comes to email, there’s a lack of search functionality altogether. There are many apps that have no search functionality in them. Which is crazy because we’re in the age of information. People are looking for information 24/7, but there are no search options in many apps. And because of this, search is just not a priority. Engineers and developers don’t put as much time and effort into it as they should.
The Technology is Outdated
Finally, the technology behind search on your phone and in your emails is outdated. It hasn’t been updated or changed in years. And because of this, it’s not fit for the purpose anymore. It doesn’t have the capabilities that it should have. The technology behind search hasn’t kept up with the change in user behaviour or the way people use their phones. The people behind the technology know what’s wrong with it, but they don’t know how to fix it. Or they don’t think it’s worth their time. Whatever the case may be, search is just not up to scratch.
Search is a fundamental part of any user experience, so why are they so bad? Your phone’s limited screen real estate, email content is difficult to navigate, user behavior is very different, and a lack of understanding and research, and the technology is outdated. And as mobile phones and email become more prevalent, the poor state of search takes center stage. So let’s discuss why search is so bad on your mobile phone and email. Read on to find out more!