No items found.

What Are the Costs of Building a SAAS Product? Understanding Your Investment Before You Start

HapPhi explores costs of starting a software as a service (SAAS) business

Written by
June 15, 2022

What Are the Costs of Building a SAAS Product? Understanding Your Investment Before You Start

Image Source: FreeImages‍

Building a Software-as-a-Service (SaaS) product can be a daunting task, but it can also be a rewarding and profitable experience. Before you jump into the deep end, it is important to have an understanding of the costs associated with developing your product. These costs can range from the cost of the software itself, to the cost of hosting, development, testing, and marketing. Furthermore, the cost of customer support and ongoing maintenance should also be factored in. These costs can quickly add up, so it’s important to understand your investment before you start. Knowing the costs associated with building a SaaS product will help you make an informed decision and ensure that you are investing in the right product for your business.

What is a SaaS product?

A Software-as-a-Service (SaaS) product is software that is hosted and managed by a third-party provider. This means that you do not have to purchase and maintain your own servers. You simply pay a monthly or annual fee to use the software as a service. If your business is looking to create a Software-as-a-Service product, it is important to know that the What Are the Costs of Building a SAAS Product? Understanding Your Investment Before You Startre are different types of SaaS products. There are two main types of SaaS products: hosted software and custom software. Hosted software is a pre-built application that is hosted by the software provider, and custom software is an application that is designed and hosted by the provider. Some providers may even offer a combination of hosted and custom software.

Cost of the software

If you are creating a hosted software product, then there are no upfront software costs. However, if you are creating a custom software product, then there will be upfront costs associated with purchasing the software. The cost of the software itself will depend on the type of software that you purchase. For example, a Standard Edition license of Salesforce can be purchased for $35 per user per month. Oracle’s Standard Edition database software can cost $25,000 per core.

Cost of hosting

Unless you are building a hosted software product, you will need to find a hosting provider for your product. These hosting providers will vary in price, and you will likely have to sign a long-term contract. You should also consider the number of users that will be accessing your product. This will help you determine how much server space you will need and how much the hosting provider will charge you. It is important to note that certain hosting providers will charge you a lot more for certain features, like additional bandwidth or extra data transfer. You will want to make sure that you are getting the best deal for the features that you actually need to avoid paying more than you need to for features that you won’t be using.

Cost of development and testing

The development costs associated with building your SaaS product will depend on the complexity of the product. For example, building a simple CRM tool can cost around $100,000. However, a more robust product, like Salesforce, can cost $5–10 million to build. You should also factor in the cost of testing your product to ensure that it is built properly. These costs could be lower if you decide to partner with a development team rather than hiring your own team. However, be aware that you will be charged a percentage of the overall costs, so your investment could be higher than the actual cost of development.

Cost of marketing

Salesforce spent $1 billion dollars on marketing in 2016. This shows the importance of marketing your product if you want to succeed. This initial investment will likely be higher for B2B products, but you can reduce costs by creating your own marketing materials. You can also partner with other companies to share the costs of marketing. Investing in marketing should be done throughout the entire product lifecycle. You don’t want to spend money on marketing early on and then stop. Instead, you want to continuously market your product and ensure that your target market knows about it.

Cost of customer support

The cost of customer support will vary depending on the product and the level of support that you provide to your customers. You might offer 24/7 support or simply have someone available during working hours. You should consider the type of product that you are providing as well. For example, if you are building an HR management tool, you might need someone who is certified or licensed to provide support. These costs will likely be ongoing, so make sure that they are taken into account when determining your total costs.

Cost of maintenance

After you have built your SaaS product, you will need to continuously maintain it. At minimum, you should expect to spend 15% of your budget on maintenance costs. Some costs that you should expect to incur include security patches, new software versions, and employee training. You will want to make sure that you are prepared for these costs.

Benefits of investing in a SaaS product

A SaaS product provides several benefits over a traditional on-premise solution. For example, SaaS products are less expensive than on-premise solutions. They also require less maintenance and have less upfront costs. SaaS products can also help you scale your business more quickly and efficiently. They are often customizable, which means that you can make adjustments as your business grows and changes. Furthermore, SaaS products can increase your revenue because you can sell additional features and functionality. You can also increase your revenue by increasing your subscription fees or adding new tiers.

Tips for minimizing costs

There are a few ways that you can reduce the overall costs of building your SaaS product. The first thing that you should do is break down your product into small deliverables. This will help you to better manage your costs and create an accurate timeline for each feature. You should also try to find ways to reuse code and find open source solutions for your product. This will help reduce the cost of development. You should also use a waterfall process when building your product. This will help you to better understand the costs and make better decisions. Finally, when seeking funding for your product, you should try to find investors who can provide equity financing. This financing option allows you to receive funding without giving away a portion of your business.


Building a SaaS product is not an easy task, but it can be a profitable experience. Before you start building your product, it is important to understand the costs associated with building it. You can reduce costs by breaking down your product into small deliverables, finding ways to reuse code, and finding open source solutions for your product. You should also try to find investors for your product who can provide equity financing.

Get started with HapPhi today

Access all HapPhi features free with 5 free GB, then decide whether you love HapPhi or want to marry HapPhi.

First 1000 people on the list get 100 free tokens.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.