The first step to creating an engaging, stimulating user experience is understanding your users' motivations. Once you understand how to apply game principles to your app design and user experience, you can use gameification to increase user engagement and promote desired behaviours. Our app provides white label gameification.
June 15, 2022
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There are millions of apps out there and competition is fierce. To stand out from the crowd, app developers need to do everything they can to make their product appealing. That’s where gameification comes in. An article on LinkedIn explains how game theorists have been using game theory for years as a way to study behavior and find optimal solutions to problems. Now that theory is being implemented in apps, websites and virtual experiences. Gameification is the use of principles or techniques from gaming or game theory in non-gaming contexts. It’s not just limited to gaming apps, but can be used by any business with any type of product or service – even if it isn’t a separate app! Read on to discover how you can leverage gameification strategies in your own business or app development project.
Increase user engagement
One of the best ways to increase engagement with your app is to incorporate gameification. By adding elements of competition and challenge, you’re encouraging your users to remain engaged. If you’re trying to get more people to sign up for your app-based service, a gameification strategy will help you increase the total number of people who sign up. Gameification can be applied to almost any user action within an app, such as posting content, inviting friends, creating an account, etc. If you’re trying to get more people to engage with your app, consider adding game elements to keep people coming back for more.
Help users find their ideal product or service
When you’re selling a product or service, you want to give customers all the information they need to make the best decision for their needs. But it can be difficult to know how to do this in an effective way. Gameification can help you show customers what options are available and lead them step-by-step towards finding their ideal product or service. For example, let’s say you’re a real estate company. You can use gameification to help customers visualize the different features of each home, then customize the game experience to meet their needs. This can help customers find their ideal home more quickly and easily.
Create a sense of urgency
In many apps, including ecommerce and media apps, users may be hesitant to make a purchase, but they may like what they see enough to keep the app installed. With gameification, you can help create a sense of urgency by increasing the cost of items as users progress through the game or app. For example, you can use gameification to encourage users to log in to your social media app more often. By offering extra points for logging in at least once a week, you’re encouraging users to get more value out of the app and use it regularly – without feeling pushy.
Help users make informed decisions
If you’re trying to help your users make an informed decision, gameification can help. You can do this by allowing users to choose their own path within the app, but only giving them limited options. This can help users feel more empowered and less overwhelmed by their choices, while also limiting the amount of time they spend navigating your app. For example, let’s say you have an app for car buyers. You can offer users multiple paths and let them choose how many cars to view before being presented with a summary of results. This will help them navigate the app quickly and easily, without having to spend too much time making decisions.
Offer rewards for desired behaviors
Certain apps – especially those that are goal-oriented – may want to encourage certain behavior from users. This can include things like meeting certain milestones or setting goals for certain behaviors like drinking more water or taking more steps each day. With gameification, you can offer rewards for desired behaviors, which is a great way to incentivize users to do what you want. For example, if you have an app that encourages users to drink more water throughout the day, you can offer experience points or other rewards to help encourage users to drink more water. This can help encourage users to reach their goals and be more engaged with the app.
Gameification is a great way to increase user engagement and encourage desired behaviors. To implement a gameification strategy, first be sure to understand your users’ motivations. Then, find ways to apply game principles to your app design and user experience. This will help you create a more engaging, stimulating user experience.