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In today’s digital world, video content is essential for communicating a message to your target audience. A video can be the difference between someone hearing about your company or product, and not hearing about it at all. Video content works best when you are addressing a specific audience, such as investors or customers. For example, if you’re launching a new product on the marketplace or want to announce that your company has been listed on a stock exchange. If you are trying to decide whether live or recorded video is right for you, this blog post will give you some tips and considerations for your communications plan.
What is the Difference Between Live and Recorded Video?
Unlike live video, recorded video is a type of content that you produce ahead of time. It is great for archived content or a recap of a live event. Live video is a real-time, on-demand broadcast. Unlike recorded videos, you can’t go back and edit live videos after they’ve been published. That’s because they are a real-time, on-demand broadcast to your audience. Live video is an excellent way to communicate in real time and create a personal connection with your audience. You can also use live video to address breaking news and respond to real-time developments or questions. You can do this with Facebook Live, YouTube Live, and similar live video channels on social media.
Why is Live Video Important for Communications?
Live video allows your audience to feel a more personal connection with you and your company. When you’re live on video, you don’t have the ability to re-record something if it doesn’t come out right or you don’t like the way you sound. The good news is that live video is real and unfiltered — and it’s this same lack of pretense that can really connect with your audience. With live video, you’re fostering real connections with your audience. You’re not just delivering a pre-recorded message — you’re also answering questions and showing yourself as a real person. This can help you connect with your audience on a personal level, which can go a long way in terms of increasing brand loyalty or sales.
Why is Recorded Video Important for Communications?
Even if you don’t have the time to record or broadcast live video to your audience, you can still use recorded video. With recorded video, you have the freedom to edit your message and pick out the best parts of your video. If you want to address more people than just your investors or customers, recorded video is a good option. For example, if you want to give a speech at a conference but don’t want to record a live video, recorded video is a good option. Recorded video allows you to reach a larger audience and avoid the “real-time” aspect of live video. While live video can alienate potential customers who don’t have the time to watch a long broadcast or don’t want to watch an unedited video, recorded video gives people the freedom to watch on their own terms.
3 Steps to Creating a Live-Video Strategy
The key to being successful with live video is to have a strategy in place. Start by considering the following questions: What is the goal of your live video? Who is your audience? What message do you want to convey? Once you have answers to these questions, you can create a strategy for your live video. Here are some ideas to get you started: - Create an outline for your video. Having an outline will help you stay focused and speak to your audience in a more organized way. - Practice your live video ahead of time. While it’s okay to be a little nervous while you’re broadcasting live, being a little more relaxed and prepared will help your nerves. - Use a visual aid. If you have visuals on hand, such as a PowerPoint presentation or a whiteboard, it can make your live video that much better. - Try to answer questions or solve problems. It’s important to remember why you’re doing your live video in the first place — and make sure you’re addressing any questions or issues that your audience might have. - Make sure your live video has a conclusion. Your live video doesn’t have to last hours — try to end your video within a reasonable time frame.
3 Steps to Creating a Recorded-Video Strategy
If you decide to go with recorded video, there are still a few things you should keep in mind. Like with live video, it’s important to consider the goal behind your video and what you want your audience to take away from it. You can also create a strategy for your video to make sure it is the best it can be. Here are some ideas to get you started: - Pick the best type of video for your message. There are many different types of videos to choose from, so make sure you pick the one that will best suit your message. - Keep the length of your video in mind. You don’t want to bore your audience, but you also don’t want to rush through your message. - Choose a good location for recording. If you can, try to record your video in a quiet, clean, and well-lit location. - Prepare for your video. Just like with a live video, having a bit of preparation before you start recording can help make your video that much better and more effective.
Bottom line
Video is a powerful tool for communicating a message and engaging with your audience. When deciding between live and recorded video, remember that live video allows you to communicate in real time and create a more personal connection with your audience. With recorded video, you can reach a larger audience and avoid the “real-time” aspect of live video. Video content is essential in a digital age, as it gives you the chance to communicate a message, reach a larger audience, and engage with your target audience in a whole new way.
