The Future of Screen and Billboard Advertising: Digital, 3D and Interactive
Screen and billboard advertising is experiencing a bright future, thanks to new technologies. HapPhi is leading the way in creating digital out of home technology (DOOH) Digital screens can now display 3D visuals, and interact with pedestrians. Virtual and Augmented Reality advertisements are becoming increasingly popular, enabling advertisers to blend the real and virtual worlds. HapPhi is working in the real world and in the virtual world.
August 15, 2022
Image Source: Unsplash
The digital age has changed almost every industry, and advertising is no exception. In the last couple of years, we’ve seen new technologies emerge that are set to revolutionize how brands advertise their products. Digital screen advertising, also known as digital out-of-home (DOOH) advertising, involves displaying advertisements on various internet-connected screens in public places. This includes video screens in airports, shopping malls and taxis, among other locations. Billboard advertising uses printed images or videos to advertise a brand or product. It’s commonly used to target drivers and pedestrians at busy intersections and highways. Both methods are growing in popularity once again thanks to recent technological advances. Read on to find out more about the future of screen and billboard advertising...
Digital ad formats for screens
The first thing to note is that the term “digital screen advertising” can refer to a number of different formats within a single screen. We’ve already spoken about digital billboards, a variation of the tried and tested billboard format that is now internet-enabled. A lot of the same benefits can be used for digital screens as for traditional billboards – they can be used to target passers-by of any demographic, provide information to assist in purchasing decisions, and are especially effective at creating visual branding. Another common type of digital screen – one that isn’t so commonly used yet – is the digital panel. These are large screens that are often found in public places such as shopping malls and airports, and can either be used for advertising or for general information. These digital panels are typically controlled remotely, and can show a number of different formats. Digital screens can also come in the form of digital projections in public areas. These can be used to advertise a brand or product, or to show visual content such as videos and images. Digital projections are commonly used in events and conferences, since they are easily updateable and can be controlled remotely.
3D ads for digital screens
As the use of 3D ads on the internet and in printed materials has increased in recent years, advertisers have also begun to use this technology in digital advertising. This can be done in a couple ways: - Producing 3D ads that can be viewed using special glasses. This can be done using either special glasses that users must buy and wear to see the 3D effect, or a software solution that allows users to view the advertisement on their preferred device with the glasses already attached. - Alternatively, advertisers can produce 3D ads that can be viewed without glasses. These ads use special techniques that allow the image to be viewed in 3D even without the use of glasses. These ads are typically viewed on a computer or mobile device, where the viewer can use their mouse to zoom in and out to see more or less of the 3D effect.
Billboards with cameras and sensors
Billboards have been around since the 1930s, and are often used to advertise products and services that have a large visual component, such as restaurants and hotels. A new breed of billboards designed to appeal to the internet generation is set to hit the streets in the next couple of years. These billboards come with a computer, camera and sensors, and can be programmed to interact with passers-by. These billboards can recognise people and their faces, can play a visual game with passers-by and can even take a picture of people who are standing in front of the billboard. They can also be used to gather data on passers-by, such as their age and gender, as well as their reaction to the advertisement. This means that advertisers can better evaluate their investment in billboard advertising, and can tailor future campaigns better to suit their target market.
Virtual and Augmented Reality Ads
Another relatively new form of digital ads, Virtual and Augmented Reality (VR and AR), are set to become more and more popular in the coming years. These ads blend the real and virtual worlds together, allowing advertisers to create more engaging and interactive ads. The most common format for these ads is an AR ad that can be viewed on a smartphone or tablet device – this can be viewed in the real world using the device’s camera and screen. This technology is incredibly new, and many companies have developed their own specific formats that can be used to create VR and AR ads. As this technology is still in its infancy, it’s likely that VR and AR ads will become even more advanced and widespread in the years to come.
The future of screen and billboard advertising is bright, as new technologies have opened up new opportunities for advertisers. Digital screens can be used to display 3D visuals, and can be programmed to interact with passers-by. Virtual and Augmented Reality ads are set to become more and more common, allowing advertisers to blend the real and virtual worlds together.