Thanks to new technologies, screen and billboard advertising is poised for a positive future. HapPhi has created DOOH technology (Digital screens can now display 3D visuals and interact with pedestrians). Virtual and augmented reality advertisements are becoming increasingly popular, allowing advertisers to combine the real and virtual worlds. HapPhi operates in both the real and virtual worlds.
June 15, 2022
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The digital age has changed the way people consume media. As a result, advertisers have had to change their strategies as well. Digital billboards and screen advertising have become more commonplace in an attempt to attract viewers in this new landscape. Did you know that most adults are exposed to up to 5,000 advertisements every day? That’s why marketing strategies must be reinvented continuously if advertisers want to stay ahead of the curve and get the most bang for their buck. This article explores the current state of screen and billboard advertising and what we can expect from these mediums in the future.
What is Screen Advertising?
Screen advertising is any form of media that uses a screen to deliver content. This can be anything from TV and radio commercials, to digital billboards and even animated gifs on social media. Screen advertising is the most common form of advertising today and comes in many different forms.
TV and radio commercials are the most common type of screen advertising. These are the traditional commercials you are used to seeing during commercial breaks. The most common way to book TV and radio ads is through a network. Networks have sales teams that will help advertisers book ads through the network’s sales agents.
Digital billboards are a form of screen advertising that has become increasingly popular in recent years. Digital billboards are large screens that are typically found along heavily-trafficked streets.
Additionally, digital billboards can be found on trains, at the airport, and even on your local news station. Digital billboards not only contain advertisements, but can also be used to deliver weather and traffic information.
What is Billboard Advertising?
Billboard advertising is any form of media that uses a large outdoor sign to deliver content. Billboard advertising is a staple of outdoor advertising that has been around since the invention of the billboard itself.
Billboards are typically located along heavily-trafficked roads. They are usually between 10 and 12 feet tall and up to 25 feet wide. The most common locations for billboards are along major highways, at bus stops, and at places like gas stations and grocery stores where people are likely to pull off the road and come inside.
Billboards can also be placed along footpaths, near train stations, and on public transport. These are all examples of out-of-home advertising.
Billboards have traditionally been used to display large, colourful advertisements. However, in recent years, more sophisticated billboard designs have emerged that deliver various forms of content.
Benefits of Screen Advertising
There are numerous benefits to implementing screen advertising. Here are a few of them: - Reach - Screen advertising reaches a broad audience. No matter what your target demographic is, you can be sure that at least some of your audience will see your commercial. - Immediacy - The immediacy of screen advertising allows advertisers to release new commercials and advertisements almost daily. There is no time lag between the airing of an advertisement and its effectiveness. - Price - Screen advertising is often much less expensive than other forms of advertising, like print or outdoor advertising. - Targeting - Screen advertising allows advertisers to target very specific demographics. With online advertising, you can even target users based on their interests, websites they visit, and other data points.
Benefits of Billboard Advertising
Billboard advertising offers many of the same benefits as screen advertising. Additionally, billboards can also provide real-time information. Here are some other benefits of billboard advertising: - Reach - Billboards reach a broad audience. No matter what your target demographic is, you can be sure that at least some of your audience will see your sign. - Immediacy - The immediacy of billboard advertising allows advertisers to release new advertisements almost daily. There is no time lag between the posting of an advertisement and its effectiveness. - Price - Billboards are often much less expensive than other forms of advertising, such as screen or print advertising. - Targeting - Billboards allow advertisers to target very specific demographics. With outdoor advertising, you can even target users based on the time of day, weather conditions, and even nearby events.
The Future of Screen Advertising
The future of screen advertising is largely focused on the rise of digital and online advertising. Digital screens come in many shapes and sizes: - Internet - Internet advertising is the most common form of online advertising. It includes ads that are shown on websites and ads that are sent to people as a part of a pop-up message or sound. - Mobile - Mobile advertising is when a company places advertisements on users’ smartphones. This can be anything from a banner ad to an in-app ad. - Social Media - Social media ads are advertisements that appear on social media platforms, such as Facebook or Instagram. - Television - Television is still one of the most popular forms of screen advertising. However, the rise of streaming services like Netflix and Hulu means that the number of people watching traditional television is decreasing.
The Future of Billboard Advertising
The future of billboard advertising is focused on a few key trends: - Rise of out-of-home advertising - Out-of-home advertising is on the rise both in terms of popularity and overall ad spend. In fact, the outdoor advertising industry is expected to grow by almost 10% each year until 2020. - Rise of augmented reality billboards - Augmented reality billboards are expected to become increasingly popular as the technology becomes more mainstream and cheaper to implement. This would allow advertisers to display real-time information on their billboards, such as the current weather or traffic conditions. - Rise of holographic billboards - Holographic billboards are expected to become increasingly common in major cities as the technology becomes more affordable and user-friendly.
The Future of Digital Billboards
Digital billboards are expected to become more intelligent as artificial intelligence technology becomes more sophisticated. Digital billboards could one day be able to discern who is viewing the billboard and even make eye contact with the viewer. They could also display weather and traffic information, send personalized ads or even allow the billboard to be used as a touchscreen. Digital billboards that are connected to the internet could also be used to receive and transmit data. For example, a billboard near a sporting event could receive information about the score from a nearby remote.
Digital billboards could even be used to power virtual reality or augmented reality experiences or be used to create unique visual artwork.
## Final Words
The digital age has changed the way people consume media. As a result, advertisers have had to change their strategies as well. Digital billboards and screen advertising have become more commonplace in an attempt to attract viewers in this new landscape.
Did you know that most adults are exposed to up to 5,000 advertisements every day? That’s why marketing strategies must be reinvented continuously if advertisers want to stay ahead of the curve and get the most bang for their buck.