The Best Way to Utilize Your Ride Share Display and Gain New Customers

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Image Source: Unsplash

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Did you know that ride share services like Uber and Lyft currently account for 42 million rides each day? And they’re growing rapidly — especially in cities. In fact, these services are so popular that their widespread adoption has led to a decrease in the number of available taxis in many areas. As a result, many customers opt to use these services exclusively instead of taking cabs or using other ride-sharing services as secondary options. This article details how ride shares can benefit your business and how you can leverage them to gain new customers. Whether or not you operate a taxi company, this information is critical to your success. From advertising specials and partnerships to peak demand strategies, we cover everything you need to know about utilizing ride shares as a marketing strategy for your business.

What Is a Ride Share?

A ride share refers to a vehicle (often a car) that will be used as part of a transportation network. With a ride share, drivers use their vehicles to transport passengers who are looking to travel to the same general area. Ride shares are often used as an alternative to public transportation, taxis, and car services, especially during times of high demand or low supply. The most common ride sharing services are UberPool, Lyft Line, and Via. Ride sharing services are the latest evolution of carpooling — utilizing the power of the internet to connect individuals who have a similar destination with others who want to travel to the same place. With ride shares, drivers get paid for driving their usual route and picking up other passengers along the way. Passengers pay a small fee to be included in the ride share and get dropped off at their destination at no extra charge. Ride sharing apps like Uber and Lyft allow passengers to seamlessly use the platform they’re familiar with to request a ride share.

Why Utilize Ride Sharing Services for Marketing?

Ride sharing services have become a staple in modern life, and the ability to easily book rides on demand has been a game-changer for many people. Utilizing ride sharing services as a marketing strategy enables you to capitalize on the popularity of these services by promoting your business directly to their users. There are a number of ways to do this, ranging from creating an Uber or Lyft promotional code to utilizing display ads on ride sharing apps. Your marketing strategy doesn’t have to be complicated — it just needs to be relevant to your target market. Ride sharing is efficient, reliable, and accessible. It represents the future of transportation, with services geared toward all types of passengers — from the casual driver to the everyday commuter. By utilizing ride sharing apps for your marketing strategy, you’re tapping into the lifestyle of the modern consumer.

Create an Uber or Lyft Promotional Code

One of the simplest ways to get customers to try ride sharing apps is to create an Uber or Lyft promotional code. As the name suggests, this is a discounted ride code that will allow customers to pay less for their first ride. Your promotional code should be straightforward, but also include a link to your business and the promise of savings. You can create an Uber or Lyft promotional code by logging into your account on the ride sharing app. Once you’re logged in, click on “add a promo code” and follow the instructions. Your promo code will be valid for a set amount of time, but you can create as many promo codes as you’d like. We recommend creating a unique promotional code for every marketing campaign you run — this will allow you to track your results more easily. You’ll also be able to create a report and use this information to create more effective ride share campaigns in the future. Your Uber or Lyft promo code should be easy to remember, but also include a link to your website. This will allow you to track how many new customers you get from your ride share campaign.

Utilize Display Ads on Ride Sharing Apps

Another way to gain customers with your ride share campaign is to utilize display ads on ride sharing apps. You can create a display ad campaign by signing into your HapPhi account and clicking on “create an ad.” Creating a ride share display ad campaign is very similar to creating a ride share campaign for traditional advertising. You’ll have a few different options, including targeting your audience by time, age, and gender, as well as by geography. You’ll also be able to create a call to action with your ad, telling potential customers what you want them to do when they see the ad. HapPhi also allows you to create a custom ad for your ride share campaign. You can create an image or video ad, or you can use your existing branding as the ad. You can also create a unique URL for every ride share ad you create, which makes it easier for customers to click through to your website.

Utilize HapPhi Ads During Peak Demand Times

As we mentioned earlier, ride sharing apps are used more often during times of high demand. As such, it can be difficult to catch a ride during peak hours, even if you’ve booked a ride ahead of time. Ride sharing apps account for this reality, though, by offering surge pricing during their busiest hours. While this feature may not seem like a positive for customers, it can be a boon for you as a business owner. If you’re willing to pay the higher rate, you can get a ride during times of high demand, even if your app says you need to wait two hours. HapPhi lets you create ads that will only appear during times of peak demand for ride sharing. This is a useful way to advertise special deals or services to customers who are most likely to wait longer for a ride. This is a great way to capitalize on the demand for ride sharing. Your ads will appear during times of peak demand, but only the customers who are willing to wait longer for a ride will see them.

Bottom Line

Ride sharing services are wildly popular and offer benefits to both drivers and customers. By creating an account on Uber or Lyft and building a local ride share network, you can generate more business and reduce costs. You can also utilize ride sharing apps to advertise your business and gain new customers. Utilizing ride sharing apps for marketing will help you reach new customers and promote your business.

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