The 3 Reasons Why Your Auto Dealership Needs to Adopt Marketing Automation Solutions

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Auto dealerships are notorious for being extremely sales-driven organizations. Even with the advent of online shopping and the rise of car-shopping apps like Carvana and DriveTime, a large part of car buying is still happening in person. That’s why it’s so crucial that your auto dealership invests in marketing automation solutions. These solutions will not only help you stay organized and track leads from prospect to sale, but they’ll also give you the visibility you need to succeed in your auto dealership. Read on for 3 reasons why your auto dealership needs to adopt marketing automation solutions.

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You Need to Stay Organized

When it comes to your car dealership, the last thing you want to worry about is making sure that your leads are organized. If you’re not organized, there’s a good chance that you’ll miss a big chunk of your sales leads. In fact, research shows that up to 20% of salespeople are currently experiencing a lapse in lead follow-up. Equally as concerning, your competition might be doing it better. While all dealerships should be staying ahead of the curve when it comes to modern marketing and technology, those that are already investing in automation solutions are seeing up to an additional 10% boost in their lead follow-up. That’s a huge gain in sales performance.

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You Need More Leads

As your sales team becomes more experienced, they’ll be able to close more sales. As they do, they’ll begin to see many of their salespeople experience increased burnout. A common result of this is that your salespeople are getting less time to spend with their customers. What happens when you only have 15 minutes to show a customer the features of their new car? What happens when you have a large stack of leads waiting to be dealt with? Having more salespeople with the ability to handle more customers is one way to offset this. The other is to invest in marketing automation solutions. These solutions will help you keep track of your leads from the moment they come in through your front door. By doing this, you’ll increase your chances of closing more sales.

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You Want Automated Marketing

As your sales team becomes more experienced and your sales processes become more streamlined, you’ll begin to notice that your marketing campaigns are becoming less and less effective. You’ll also notice that your marketing efforts are becoming a whole lot harder to track. That’s because most dealerships don’t have systems in place that can track lead generation. That’s exactly why marketing automation solutions are so important. Once you have these solutions in place, you’ll be able to identify exactly how well your marketing campaigns are performing. You’ll be able to make adjustments to your campaigns based on this data. This will give you an even more effective marketing strategy.

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Follow Up is Key

Marketing automation solutions are only useful if you’re able to make use of them. The best way to do this is through follow-up. Many dealerships are able to get away with not doing any kind of follow-up. This is unfortunate, as it’s one of the best ways to make sure that your marketing automation solutions are actually helping you. Automation solutions like Sysco Sales’ Hub are able to send emails and text messages to your customers. You should be doing this as soon as you’re able to identify that a new lead has entered your dealership. You should also be following up with your customers shortly after they leave. You can do this by calling them as soon as possible and making an effort to meet with them as soon as possible.

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Conclusion

Your car dealership will benefit greatly from marketing automation solutions. Whether you want to boost your sales or increase your lead follow-up, these solutions can help you achieve your goals. And, once you’re able to implement them, the results will be exponential. For the best results, it’s essential that your dealership invests in marketing automation solutions.

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