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How to start your own work from home white label software business

Many organizations are making huge sums by white labelling their applications. If you want to start a business with little investment and little danger of failure, white labelling might be the perfect option. The only thing you must do is choose a software application that you believe is undervalued, contact the owner, and negotiate a deal. There are many advantages to white labelling as well as few disadvantages. Why don't you white label a software application today?

Written by
June 15, 2022

How to start your own work from home white label software business

How to start your own work from home white label software business

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Did you know that your favorite software company is probably making much less money from selling their premium product than from the white label licensing of it? Did you know that almost every major software company out there has a subsidiary that exists for the sole purpose of licensing their premium product to other businesses so they can sell it as their own? Did you know that this entire business model flies directly in the face of everything we’ve been taught about entrepreneurship, competition, and innovation? And did you know that all these licensing companies are literally begging for people just like you to come and help them by starting your own white label software business?

What is white label software?

White label software is software that is licensed and branded by another company, rather than being sold by the company that made it. For example, if you were to use white label software, you might have “ABC Company’s Inventory Manager” on your screen, but the company that made that inventory management system is not necessarily ABC Company. The software itself is the same regardless of who is branding it, but the branding and the sales process is where the difference comes in. Software companies that sell white label software are licensing their products to other companies that want to brand it as their own and sell it to their customers. White label software is one of the most common licensing models in business today. In fact, there’s a very good chance that the software you’re using right now was licensed rather than sold.

Why are software companies licensing their products?

White label software companies benefit by diversifying their product portfolio and tapping into new markets. They can license their software out to companies that want to resell it to customers they don’t want or don’t have access to. As a result, white label companies can sell more software and make more money, while the companies that buy that software can stay focused on their own core offerings. White label companies also benefit from a lower risk of competition. If they license their product to another company, they don’t have to deal with potential competitors popping up to compete with them directly. Instead, they can license the product out and let their partners deal with that side of the business.

How to find software to white label

There are a few different ways you can go about finding software to white label. The first thing you’ll want to do is find a handful of software companies that sell white label products. The best way to do this is to search Google for “software licensing” or “software white label.” Once you’ve found a few companies, you’ll want to look at the websites of their subsidiaries that license and resell the product. These websites are where you can find the best software to white label, because they’re often the ones that don’t get as much attention and have the most room for growth. You can find great white label software by asking yourself these questions when you’re on the website: What’s the product? Who is it for? How is it different from other products in the same market? How is it better than other products in the same market?

The benefits of running a white label business

You can enjoy many benefits from running a white label business, including: - Higher profit margins: White label businesses generally have much higher profit margins than companies that sell their own product. This is because you don’t have to pay for development or design. You also don’t have to hire salespeople and invest in marketing, and you don’t have to provide customer service. You can license the software and then let your customers deal with the product themselves. - A lower risk of competition: As we discussed above, white label companies have a lower risk of competition than companies that sell their own product. Since the software is already proven, you won’t have to compete with as many other companies for customers and market share. - An established sales process: Since the software is already proven, you won’t have to do as much work to sell it. This can save you a ton of time, and it can help you avoid a lot of the mistakes that new companies make.

How much does it cost to run a white label business?

The cost of running a white label business varies wildly depending on the software you decide to white label. Some software is incredibly expensive, while some software is cheap or even free. The average price of decent white label software is around $2500-$5000. Remember, though, you don’t have to pay this all at once. Most white label companies allow you to pay over time as you sell the product. This might sound like a lot, but remember, most of the costs come in the form of lost profit potential by not investing in your own product. If you decide to white label a product, you’ll never be able to sell it for as much as if you made it yourself.

The risks of running a white label business

The biggest risk of running a white label business is the risk of being undervalued. If you’re licensing software, it’s easy to assume that the value of the business is the price you paid for the software. If you white label a $5000 product, for example, you might assume that your business is worth $5000. This is a huge mistake. Your business is not worth $5000. Your business is worth however much you can sell it for. If you can sell your business for $10 million, the $5000 software you white labeled is only a tiny part of the total value. The other major risk is that the software company you’re licensing from goes out of business. This is extremely rare, but it can happen. Because you’re not the original owner of the software and you don’t have a copyright on it, you have no real legal standing in the event that the company goes out of business.


There are tons of companies out there making lots of money by white labeling their software. If you’re looking for a business that takes very little investment and has a low risk of failure, white labeling is a great option. All you have to do is find a software product that you think is undervalued, contact the owner, and negotiate a deal. There are a lot of advantages to white labeling, and there are very few drawbacks. It’s a great way to start a business with almost no risk, so why not find some software to white label today?

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