Explainer videos are a great way to share complex information with your audience. They’re short and sweet, providing just the right amount of detail so that viewers leave with a good idea of what you offer. They also convert better than other kinds of videos. In fact, explainer videos have 33x the conversion rate of standard video ads! But not all explainer videos are created equal. There are plenty of examples out there that aren’t particularly effective. If you want to create an explainer video that converts, read on for our top tips. visit website
Have a clear objective
The first step to creating a great explainer video is to have a clear idea of what you want it to do. Make sure you’re crystal clear about your objective, so you can make the right decisions in terms of your video’s format, length, and content. For example, if your goal is to drive leads, then you’ll want to focus on the benefits of your product or service, rather than the features. If your goal is to increase sales, then you’ll want to focus on the outcome your product or service will have on your customer, rather than how it works. Having a clear objective will help you focus your idea, and make sure that everything you create is leading you in the right direction.
Keep it short and simple
If you’re creating a video for the first time, or you’re looking to refresh your explainer video, keep it short and simple. Successful explainer videos are brief; they are between 30 and 90 seconds for a standard video. If you try to go beyond that, the attention span of your audience will drop off, and you’ll find it harder to keep their interest. Keep your video short by cutting out any unnecessary information and using simple language. What’s more, your video should be easy to understand. Make sure you choose a format that’s easy to follow, and that you keep an eye on the pace of your video so that it keeps moving forward. You can use visual aids, like graphs and charts, to break up large chunks of text, and make the information easier to digest. If you want to create a video that’s even shorter, there are explainer video types, like micro-videos, that are shorter than a minute.
Use persuasive language
When it comes to creating an explainer video, you want to appeal to your viewers’ emotions. Whether you’re trying to increase sales or generate leads, you need to engage your audience, so they’ll see the value in your product or service. One way you can do this is by using persuasive language. For example, if you’re trying to increase sales, focus on the positive outcomes your product or service will have on your customer, rather than the features. In doing so, you’ll appeal to your audience’s emotions, and make them more likely to take action. To do this, use words that trigger an emotional response. Focus on words like “instantly”, “effortless”, “endless”, “immediate” etc. These words trigger an emotional response in the reader, and make the reader more likely to take action.
Show — don’t just tell — what you do
Explainer videos typically come in two forms: the “explain what you do” video, and the “show what you do” video. The “explain what you do” video is a great way to quickly introduce your product or service, or quickly refresh your audience’s memory about your product or service. However, if you want to drive leads or increase sales, a “show what you do” video is better. Why? Because a “show what you do” video gives your audience a taste of what your product or service is like. It gives them a visual that they can relate to, rather than just hearing about how great your product or service is. If you want to choose a “show what you do” video, it’s best to pick a format where you can demonstrate your product or service in action. Whether that’s through a product review, or a test of your product or service, or whatever works for you, it’s best to show your audience what they can expect from you.
Don’t forget the call to action
A call to action is a phrase or sentence that tells your audience what you want them to do next. For example, if you want your viewers to sign up for your email list, then you’d want a call to action that encourages them to do so. With an explainer video, you have a few options for a call to action. You could add a static call to action on the bottom of your video, like a button or link. You could also add an audio call to action, which plays at the end of your video. Alternatively, you could add a visual call to action, which is basically an image with a call to action written on it. Whatever you decide, don’t forget to add a call to action so that your viewers know what you want them to do next.
Summing up
These days, it’s important to have a strong online presence. Unfortunately, not everyone understands what your business is all about. Explainer videos can help to solve this problem. With an explainer video, you can quickly and easily share your mission and what you do, with just about anyone who is interested. Explainer videos are a great way to share complex information with your audience. They’re short and sweet, providing just the right amount of detail so that viewers leave with a good idea of what you offer. They also convert better than other kinds of videos.
