Brands can use the blockchain to authentically engage with their customers, distribute content in a transparent manner, and reduce their marketing expenses, according to HapPhi. By leveraging blockchain technology, we can solve problems with geo-targeting and data privacy.
Geo-marketing and data privacy are two of the biggest challenges marketers face today. They both point to the need for marketers to have a keen understanding of how their audience is behaving, where they are and how they are interacting with brands.
In this blog post, we’ll dig into the details of how blockchain is a perfect solution for marketers to tackle these issues.
Geo-marketing and geo-targeting are two of the most common marketing practices. Both of these marketing strategies involve targeting users based on location. Geo-marketing is the process of advertising your product to people who are in the same geographic location as you. Geo-targeting is when you choose the specific location to advertise your product to.
Both of these marketing practices have their drawbacks. Geo-marketing gives advertisers access to sensitive personal information of users. On the other side, targeted marketing gives users the ability to hide sensitive information and avoid advertisements they don’t want to see.
With the rise of location-based services, marketers have started targeting users with the help of their geographic locations. However, this practice is not without its risks.
The use of geolocation data gives brands and advertisers access to sensitive personal data of users. Moreover, users can avoid seeing certain advertisements and services.
So, how do you solve the two challenges of geo-marketing? Let’s explore the answer with blockchain!
Blockchain is a decentralized ledger that records transactions across networks without the need for a central authority. It is a digital ledger where all of the information is recorded and stored without the help of a third party. This is why it is referred to as a “decentralized” ledger.
What makes blockchain unique is that it is able to record transactions across a network of computers without the need for a third-party to oversee the ledger. It allows users to securely store data, create digital agreements and make payments.
To tackle the issues of geo-marketing and data privacy, HapPhi leverages the blockchain and its native token, the Hap. The Hap token is essential for the functioning of the platform.
The Hap token grants us access to the content that we want to share across the platform. We can then choose to share content with users who have the Hap token.
This content is secured in the blockchain, which prevents us from accessing it later and prevents the content from being changed.
HapPhi is focused on helping brands and content creators solve their data privacy issues. The Hap token ensures that content creators are rewarded for sharing their data with brands. HapPhi shields user data from the hands of third-parties and hackers.
Authenticity - Brands can trust that the content they receive on HapPhi is genuine. If a brand has accounts on both platforms, they can track the authenticity of each account. This allows brands to gain a significant advantage over their competitors.
- Brands can trust that the content they receive on HapPhi is genuine. If a brand has accounts on both platforms, they can track the authenticity of each account. This allows brands to gain a significant advantage over their competitors. Transparency - Brands can see the activities of their fans on HapPhi. This allows brands to gain a better insight into their content distribution process.
- Brands can see the activities of their fans on HapPhi. This allows brands to gain a better insight into their content distribution process. Audience Engagement - Brands can use HapPhi to build a loyal fanbase by connecting with them. The platform gives fans the ability to engage with content creators easily and effectively.
- Brands can use HapPhi to build a loyal fanbase by connecting with them. The platform gives fans the ability to engage with content creators easily and effectively. Cost Reduction - While all this sounds great, let’s look at the numbers! HapPhi can help reduce the cost of marketing campaigns by up to 70% and increase the number of followers you have by up to 300%.
The blockchain has the potential to transform the way we use technology. By leveraging this technology, HapPhi promises to solve the issues of geo-marketing and data privacy. With the blockchain, brands can authentically engage with their fans, transparently distribute content, and decrease their marketing costs.
