A software development team wants to launch the new version of their product, but they face a big challenge: How do you track the changes that come from users who install this new version? You can’t just release an app without any tracking, because you need to know what works and what doesn’t so that you can fix bugs and add new features. So, how do you make sure people are using the right version and still track their usage? You don’t need to be a developer or software engineer to understand why tracking is important for your product. If you’re reading this article, it means you’re a user. And as a user, you probably already have some apps installed on your device—apps that could use more tracking. Just think about how many times you were prompted with a dialogue box asking if that app can access your location or another personal feature of your device. That’s because developers didn’t implement enough tracking features in their apps. And if that isn’t convincing enough, here are some more reasons why tracking should be included in every piece of software:
Track usage to improve your product
A company launches a new product and wants to know if people are using it and if they like it. But, how do they track their progress? One of the best ways to track usage is to implement push notifications. Push notifications can be used to let users know when new features are available on the app, alert them when there is an event happening in their area, or even remind users about a task that needs to be done. For example, let’s say you’re creating an app that helps people learn a new language. You can use push notifications as a way to encourage people to keep using the app by rewarding them with a new language word each day.
Track mobile advertising to measure ROI
If you work in marketing, then you know how important it is to track ROI—especially when it comes to mobile advertising. With the number of apps people are using on their mobile devices, it’s easy to see why this is such a big deal. You might want to invest in advertising campaigns, but how do you know if they are working if you don’t know how many people are clicking on them? We’ve already established how important it is to track the path people take through your app. If you don’t track those events, you won’t know how many people are clicking on your advertisements. And if you are measuring ROI, you can also collect data on how long people are staying on your app. This data can help you to decide what features should be added or removed from your app. This will help you to create a better experience for your users.
Track emails to understand user behavior
Email is one of the most common ways people communicate. It’s also an easy way for companies to communicate with customers and prompt them to take certain actions. But, how can you track how many people are clicking on the links in the emails you’re sending? For example, let’s say you send an email to your subscribers asking them to vote for a certain candidate. You could include a link in the email that takes users to a voting app where they can select the candidate. But how would you know who clicked on that link? You could use an event tracking feature that automatically logs each click as an event in your app—even if the link is in an email.
Track events for a better User Interface (UI) design
Only a few years ago, the idea of designing a UI was something that existed only in movies. Now, it’s become a very important part of creating a better user experience. But while designers are busy creating the perfect UI, they need to keep in mind that some features might not be clicking with all their users. And that’s why it’s important to track the features you’re adding to your app. That way, you can see which features aren’t being used, and you can remove them to create a better user experience. For example, let’s say you’re creating a health app and you want to give your users the option of inviting their friends and family to join the app. You can track how many people are clicking on this button so you can see if you need to remove it.
Wrapping up: So, should you include tracking?
There are many reasons why you should include tracking in your apps—and even some reasons why you shouldn’t. Tracking is crucial for understanding how your app is being used and what changes need to be made. It’s also a great way to collect data and understand what your users are doing. And while tracking can be an extensive process, there are plenty of tools and services you can use to make it easier—and even fun. From building in-app polls and quizzes to adding fun emojis, there are many ways to make tracking more enjoyable. Which means there’s no time like the present to consider adding tracking to your apps. Because if you don’t know how people are using your app, how will you know how to improve it?
