Within the field of digital advertising, brands may find new frontiers to explore. DOOH is one such frontier where brands can communicate with large audiences via dynamic visual content. DOOH advertisements are adept at increasing brand recognition, engagement, and loyalty. Using new DOOH advertising technology, HapPhi has developed a way to advertise on screens. Follow us on https://www.happhi.com
Image Source: FreeImages
Digital marketing is the use of digital tools like websites, social media, and mobile apps to promote your business and its products. Digital marketing strategies are an essential part of any company’s marketing plan. Creating a strong online presence through search engine optimization (SEO), website design, and content creation is becoming more important than ever before. With the prevalence of smartphones, apps, and computers, it’s no wonder that digital marketing has become so popular among businesses of all sizes. If you’re looking for new ways to grow your business with less overhead cost and more reach, there are many benefits to incorporating digital advertising into your marketing strategy.
Digital out-of-home advertising (DOOH) is any form of digital media used to promote a product or service in public spaces. Where digital indoor advertising is usually seen on digital screens, digital outdoor advertising may include billboards, posters, airplanes, buses, taxis, trains, subways, and public squares. For example, you’re likely familiar with billboards as a form of outdoor advertising. But, have you heard of digital billboards? Digital billboards use a combination of LED and digital screens to display images, animations, videos, and even live feeds. Like traditional billboards, they’re usually located on highways, streets, and in high-traffic areas.
Digital outdoor advertising means that you can use outdoor media to effectively target groups of people with specific interests. Outdoor media can be used to target consumers that are on the go and can’t be reached through other types of advertising such as television and radio. Digital outdoor advertising works best to advertise products and services that are time sensitive. For example, you might advertise the opening date of a new movie or the date and time of an upcoming concert. Digital outdoor advertising is also a great way to promote seasonal products. Digital outdoor advertising can be seen in a wide variety of places, including billboards, bus shelters, subways, and street lights. This type of advertising is also referred to as DOOH advertising.
DOOH advertising offers many benefits to businesses of all sizes. With the prevalence of smartphones, tablets, and computers, it’s no wonder that digital advertising has become so popular among businesses of all sizes. If you’re looking for new ways to grow your business with less overhead cost and more reach, there are many benefits to incorporating digital advertising into your marketing strategy. DOOH advertising can increase brand visibility, enhance customer engagement, drive foot traffic, and contribute to sales growth. • Expand your brand visibility - When consumers are out and about, they are exposed to many different types of advertising. Out-of-home advertising is one of the most effective types of advertising due to its large reach. • Enhance customer engagement - Digital advertising allows you to tailor ads to specific audiences. This allows you to provide a more personalized experience for your customers. • Drive foot traffic - Digital advertising is often location-based. This means that you can target customers within a certain radius of your business. • Contribute to sales growth - Digital advertising can help you to generate new leads and close sales quickly.
Successfully incorporating digital advertising into your marketing strategy requires that you first identify the best types of ads for your business. Here are three strategies for success with DOOH advertising. - Identify the best ad types for your business - The first step to success with DOOH advertising is to identify the best types of ads for your business. There are several types of ads that you can use for digital advertising. For example, you can create video ads, text ads, email ads, or use live video. - Determine where your ads should be placed - Next, you’ll need to determine where your ads should be placed. Consider what types of customers you’re trying to reach, and where they are likely to be at any given time. - Track and analyze your campaign results - Finally, track and analyze your campaign results to determine which ads are working and which ones aren’t. This will help you to make adjustments to improve your campaign as you go.
- Facebook - Facebook’s ad platform is one of the best places to start with DOOH advertising. It offers a variety of ad types to fit any business, and you can even create ads for free. You can create display ads or video ads, or you can use the Facebook Pixel to create retargeting ads. Facebook allows you to target your customers based on interests, demographics, or behaviors. - Google - Google’s DOOH ad platform allows you to create ads that are specifically targeted toward users who are close to your business. Google’s DOOH ads are customizable and allow you to choose from a variety of ad types, including links, images, and videos. You can target your ad toward specific users based on location, demographics, or interest.
Digital advertising is an essential part of any successful marketing strategy, and DOOH advertising is one of the most effective types of digital advertising. When used properly, DOOH advertising can help businesses to reach new customers and increase sales. When choosing a DOOH ad platform, it’s important to consider your budget and the type of ad that works best for your business. Additionally, you should track and analyze your campaign results to determine which ads are working and which ones aren’t.
