DOOH Advertising: Is this the new Frontier of Digital Marketing
Digital advertising provides many opportunities for brands to grow. DOOH is one such frontier where brands may reach large audiences with visual content. DOOH advertisements are excellent at building brand recognition, engagement, and loyalty. HapPhi has created new DOOH advertising technology to change screen advertising. Learn more at https://www.happhi.com.
June 15, 2022
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The digital advertising landscape is evolving at breakneck speed. New players are emerging, old ones are merging and expanding their scope, and existing brands are testing new strategies to stay ahead of the curve. In this dynamic environment, businesses need to keep their eyes peeled for new opportunities that can help them stand out from the competition. And so we have DOOH Advertising. Emerging as a reliable way to reach large audiences with dynamic visual content, DOOH is an acronym that stands for Digital Out-of-Home advertising. It is a form of digital marketing where advertisements are displayed on monitors in public places such as airports, train stations, sports arenas and shopping malls. Let’s take a closer look at why you should consider DOOH Advertising as another frontier of digital marketing.
What is DOOH Advertising?
DOOH Advertising is the practice of marketing with digital screens in public spaces. In an era when consumers are increasingly turning away from traditional media, DOOH provides brands with a compelling way to reach large audiences with dynamic visual content. As an increasingly popular form of digital marketing, DOOH can deliver smart and scalable campaigns that are designed to fit seamlessly into any venue. While the term DOOH itself is relatively new, the practice has been around for decades. Since the 1980s, marketers have been taking advantage of the large-scale digital display opportunities offered by airport terminals, sports stadiums, and subway systems. DOOH Advertising is highly effective because it targets customers when they’re out and about. It enables brands to reach large numbers of people with personalized and engaging content. This type of digital out-of-home advertising is highly measurable, so marketers can easily track results.
How Does DOOH Advertising Work?
DOOH works on the same basic principles as other forms of digital advertising. It relies on technology to serve advertisements to specific audiences at the right time. When it comes to DOOH, however, the “digital” part of the equation is a bit broader than in other contexts. A DOOH ad can come in the form of a video, a graphic, a game, or any other type of content that’s designed to grab attention and be sticky. The “out-of-home” part of DOOH refers to the places where these ads can be displayed. While digital billboards and other similar media are technically part of the same industry as DOOH, they are often used in a different context. DOOH media is found in public places such as airports, train stations, sports arenas, and shopping malls. The “advertising” part of DOOH refers to the fact that many of these screens are used to display paid advertisements. The difference between DOOH and other forms of digital display advertising is that DOOH screens can be programmed to show different ads at different times.
Why is DOOH Advertising Important for Brands?
DOOH Advertising is important for brands because it gives them a way to reach large audiences with dynamic visual content. DOOH media is found in places where people are waiting or looking for something to do. This makes DOOH an excellent choice for advertisers looking to build brand awareness. DOOH ads are highly effective because they can be programmed to show at specific times of day or in specific locations. This means that advertisers have more control over when and where their ads get displayed. This also means that brands can reach specific audiences. With DOOH, advertisers can target customers based on age, sex, race, and other demographic factors. Many brands are also turning to DOOH to supplement their online ad campaigns. This is because DOOH ads are cost-effective and provide a way to reach audiences offline.
The Future of DOOH advertising
Digital advertising spend will reach $113 billion by 2021, up from $83 billion in 2018, according to eMarketer. DOOH makes up a small part of that overall pie, but it is growing rapidly. According to a study conducted by SABE, spending on DOOH advertising will increase from $1.6 billion in 2016 to $2.4 billion in 2021. The industry is also becoming more diverse. While Asian brands were primarily responsible for the rise in DOOH spending between 2016 and 2018, experts expect Western companies to take over in the next five years. The rise of DOOH, however, will also mean that brands have more competition for the digital out-of-home ad space. As more companies experiment with DOOH, it will become tougher to stand out. The key to success, therefore, will be in finding the right venues and the right mix of content.
3 Ways DOOH Ads Help Build Brand Awareness
DOOH Advertising is an excellent way for brands to build awareness because it allows them to reach large audiences with dynamic visual content. DOOH can be used to showcase products and services, educate consumers, and engage audiences through polls and quizzes. As a result, DOOH ads can help lift brand awareness by - - Exposing new audiences to brand names and logos - Many people who use public transportation or visit public spaces, such as airports, are not regular consumers of the products or services of any given brand. With DOOH, marketers can reach these people and expose them to their brand names and logos. - Educating consumers about a brand’s products or services - DOOH ads let marketers educate consumers about their product offerings in an engaging way. When done right, these ads can help consumers understand what a brand has to offer while building trust and credibility. - Giving audiences an incentive to interact with the brand - DOOH ads are a great way to reward audiences for spending time with a brand. When done right, these ads can help build trust and encourage consumers to engage with a brand more regularly.
2 Ways DOOH Ads Help Build Brand Engagement
DOOH Advertising is an excellent way for brands to build engagement because it allows them to reach large audiences with dynamic visual content. DOOH can be used to create polls and quizzes. These interactive ads let marketers survey their audiences and collect feedback about their products or services. DOOH ads can also be used to create branded content. This might take the form of a video or a graphic that explains a product or service in more detail or provides helpful tips and advice. DOOH ads that create brand engagement have the potential to go viral. They also let marketers connect with their audiences one-on-one and drive people to their websites or other online platforms where they can deepen the relationship.
1 Way DOOH Ads Help Build Brand Loyalty
DOOH Advertising is an excellent way for brands to build loyalty because it allows them to reach large audiences with dynamic visual content. DOOH ads can be programmed to show at specific times and locations. This means that marketers can ensure that their ads reach audiences at times when they are more likely to be receptive. DOOH ads can also be personalized to make them even more effective at building loyalty. Marketers can use DOOH to send out alerts about sales, new products, and other deals and promotions. They can also use DOOH ads to send out coupons, gift cards, and other rewards that encourage people to shop with their brand more regularly.
Digital advertising is an ever-evolving industry, and new and exciting opportunities such as DOOH are emerging as new frontiers for brands to explore. DOOH provides an excellent opportunity for brands to reach large audiences with dynamic visual content. DOOH ads are effective at building brand awareness, engagement, and loyalty.