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Digital advertising is a crucial part of any company’s marketing strategy. Given the sheer number of people who use digital devices every day and the increasing amount of time that users spend with them, it’s no surprise that digital advertising has become such an important tool for advertisers. In fact, according to Advertisers Academy’s Digital Advertising Trends report from 2018, spending on digital ads is projected to rise from $72 billion in revenue in 2017 to $111 billion by 2021 – a 130% increase. With those kinds of numbers, it’s clear that digital advertising will continue to grow as a means to reach potential customers. But how can you use this growing medium to drive more business to your restaurant or bar?

What is Digital Advertising?

Digital advertising is any type of advertising that uses online technology – like websites, apps, or social media – to deliver marketing messages to potential customers. Digital ads are a great option for businesses that want to target specific customers based on their interests, location, or other demographic factors. You can use digital ads to promote your products, services, or brand in a variety of ways, including text ads, image ads, video ads, or native ads. You can put digital advertising strategies in place on your own website, or you can use the social media platforms of companies like Facebook or Instagram to promote your business.

Why Is Digital Advertising Important for Restaurants and Bars?

There are a number of reasons why digital advertising should be an important part of your marketing strategy as a restaurant or bar. Let’s take a look at why digital advertising is so important. - Brand awareness - Digital advertising can help to spread awareness of your brand and product among potential customers, particularly if you focus on visual content. - Better conversion rates - A good digital marketing campaign can help to significantly increase the number of sales you make. - Reach a wide audience - Digital advertising can be incredibly targeted, allowing you to reach exactly the customers you want to attract. - Ability to track results - You can track the results of your digital advertising efforts to determine what types of ads are working and which ones aren’t. - Easier and cheaper than other marketing efforts - Compared to other types of marketing methods, digital advertising tends to be more affordable, easier to produce, and more straightforward to track.

How to Use Digital Advertising for Your Restaurant or Bar

When creating a digital advertising plan for your restaurant or bar, it’s important to keep a few things in mind. You should start by considering the goals you want to achieve with your digital ads. - What do you want your digital ads to do? - What do you want your digital ads to accomplish? Once you’ve established general goals for your digital ads, you should move on to creating a strategy to meet those goals. When putting together a digital ads strategy, you should consider the following: - Who is your target customer? - What types of ads will you use? - When will you run the ads? - Where will you run the ads? - How will you track your ads? - What will you do with the results of your ads? - How will you maintain the ads after you launch them?

Facebook Ads for Restaurants and Bars

Facebook ads can be a great way to increase awareness of your business and drive more customers to your restaurant or bar. With Facebook’s advanced targeting tools, you can reach a wide range of customers interested in dining out – and you can do it for a relatively low cost. - You can create restaurant ads targeting people in your area, or you can focus on a broader audience. You can also create ads targeted at people who like similar restaurants or bars, or you can focus on people who are interested in culinary topics. - You can create ads in a wide variety of formats, including videos, images, or carousel ads. You can also create click-to-call ads, which let people call your business directly from Facebook. - Facebook lets you target specific customers based on their interests, location, and other factors. You can choose to run your ads on a variety of devices, including computers, smartphones, and tablets. - Facebook offers a wide range of ad formats designed for restaurants and bars. You can choose from image ads, carousel ads, video ads, or click-to-call ads. - You can also use Facebook’s targeting tools to create ads directed toward people who are likely to make immediate purchases.

Snapchat Ads for Restaurants and Bars

Snapchat has become an important social media platform for businesses of all types, and it’s particularly popular among millennial customers. If you want to reach younger customers, you may want to consider creating Snapchat ads for your restaurant or bar. - Snapchat’s visual nature is a great fit for restaurant ads. You can create ads designed to be viewed with the Snapchat camera, and you can use filters and augmented reality features to help your ads stand out. - You have a lot of control over the way your ads are displayed on Snapchat. You can create ads that are displayed in-between content from other users, or you can create sponsored geofilters that are displayed when other people use the Snapchat app in your area. - You can create a wide range of restaurant ads for Snapchat. You can create image ads, video ads, or carousel ads. You can also use sponsored geofilters to showcase your brand and special deals. - You can also create interactive ads on Snapchat. These let customers click and swipe to discover more about your business and products. - Snapchat’s targeting features let you focus your ads on specific audiences. You can choose to target people based on their interests, age, or other factors.

Instagram Ads for Restaurants and Bars

If your restaurant or bar has a strong visual brand, then Instagram ads could be a great way to get your ads in front of potential customers. Instagram ads are primarily image-based, making them a great fit for restaurants looking to showcase their offerings visually. - You can create either photo or video advertisements for your restaurant or bar on Instagram. You can also create carousel ads that include multiple images and videos. - Instagram’s advanced targeting tools let you focus your ads on specific customers. You can choose to target people based on their interests, location, age, or other factors. - Instagram offers a variety of ad formats designed for restaurants, such as square images, carousel ads, and videos. - You can choose to run your Instagram ads on a variety of devices, including computers, smartphones, and tablets. - Instagram’s built-in analytics tools help you track your ad results and improve your ad campaigns over time.

YouTube Ads for Restaurants and Bars

YouTube is one of the world’s most popular websites, and it’s a great place for restaurants and bars to promote their offerings. Creating and running ads on YouTube can help you reach an even wider audience and drive more customers to your business. - You can run ads on YouTube that are designed to catch the eye of potential customers and draw their attention to your ads. You can create audio, image, or video ads, or you can run what are called TrueView ads that let customers click to skip your ads after a few seconds. - YouTube’s targeting tools let you focus your ads on specific customers. You can target people based on their interests or location, or you can choose to run your ads globally. - YouTube offers a variety of ad formats that are designed for restaurants and bars. You can create image, video, or carousel ads, or you can run TrueView ads. - You can also create ads that encourage people to visit your website or contact your business directly. - YouTube’s built-in analytics tools let you track your ad performance and make adjustments as needed to improve your campaigns.

Google AdWords for Restaurants and Bars

Google AdWords is an advertising platform designed for businesses of all types, and it’s a great place for restaurants and bars to promote their products and services. Creating Google AdWords campaigns can help you reach a wider audience and drive more customers to your restaurant or bar. - You can create text ads designed to catch the attention of potential customers and drive clicks to your website. You can also create video ads that are designed to catch the attention of customers who are searching with visual cues. - You can choose to run your AdWords campaigns globally or narrowly focus them on customers in specific countries.

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