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Deep Fake technology and web 3.0 what you need to know

Because of AI-driven deepfakes and synthetic media, users can produce video and audio of anyone saying or doing anything. This has both positive and negative repercussions for society. In addition to helping reduce the spread of fake news, encourage safer online discourse, incentivize more residents to engage in societal contributions, and provide fresh income streams for media organizations that struggle to monetize user content, this technology might be used by malicious actors in disinformation and propaganda campaigns. It also raises concerns about privacy and identity integrity in a more virtual world. Moreover, it is a new vector for disinformation and propaganda wars.‍ HapPhi is leading in connecting the real world to web 3.0 and beyond. https://www.happhi.com

Written by
June 15, 2022

Deep Fake technology and web 3.0 what you need to know


Image Source: FreeImages

Digital super-human avatars, also known as "deep fake technology", are becoming increasingly common and reshaping our digital world. AI-driven deepfakes and synthetic media are enabling users to create highly realistic video and audio of anyone saying or doing anything. This has both positive and negative implications for society. On one hand, this technology could help reduce the spread of fake news, promote safer online conversations, encourage more people to give back to society, and provide new revenue streams for media companies that currently struggle with monetizing user content. On the other hand, this tech could be weaponized by malicious actors as a new vector for disinformation and propaganda wars. Moreover, it raises many ethical concerns about privacy and integrity of personal identity in an increasingly virtual world – here is what you need to know about Web 3.0.


What is a Deep Fake?

A Deep Fake is a new digital media technology that allows anyone to create realistic synthetic media of anyone saying or doing anything. This is achieved by combining several types of artificial intelligence to train an algorithm on thousands of hours of existing video footage. The algorithm essentially learns how to mimic the person's voice and facial expressions, and then applies this to a different context. These "superhuman avatars" can be created from scratch, but also from existing video footage that can be edited and manipulated within seconds. Since this technology is very new, it's not yet possible to detect a deep fake from just the audio or video alone. This poses a significant challenge for authorities that need to detect and remove such content.


Why do Deep Fakes matter?

This technology can be used for many positive and negative applications. On one hand, it could help reduce the spread of fake news, promote safer online conversations, encourage more people to give back to society, and provide new revenue streams for media companies that currently struggle with monetizing user content. On the other hand, this tech could be weaponized by malicious actors as a new vector for disinformation and propaganda wars. Because the tech is getting easier and cheaper each year, it is likely that we will see more and more deep fake media in the future.


Web 3.0 and the Importance of AI

Web 1.0 was about text, Web 2.0 was about images, and Web 3.0 will be about audio and video. This is largely because the rise of artificial intelligence (AI) has made it possible to create new media types that were not possible before. AI has enabled the development of natural language processing (NLP), text generation, image recognition, and machine learning – all of which are required to create deep fakes. Consequently, we are seeing more and more applications where AI and machine learning technologies are being deployed to create new forms of media and personal experiences. For example, voice-controlled assistants such as Siri, Alexa, and Google Home have brought speech-to-text capabilities into our daily lives. Meanwhile, augmented reality (AR) has brought computer vision into our daily lives.


Video Editing Becoming Fully Automated

Traditionally, video editing has been a labor-intensive process, requiring human creativity and hours of manual editing work. However, recent advances in AI and computer vision have made it possible to automate the entire video editing process. This includes frame selection, scene detection, and audio detection. But what does this mean for society? Here are some examples. In the near future, we might be able to use AI-powered video editing to create visual stories from audio recordings (such as podcasts or interviews). Additionally, we could potentially use this technology to create visual stories from written stories (such as a book). This could allow people to more easily express themselves and tell stories without requiring any video editing knowledge. Moreover, it would also make it easier for people who have no video editing skills to create visual content.


Voice Editing Becoming Fully Automated

Today, voice editing is much more limited than video editing. Instead, it is mostly limited to adding or removing silence, or muting certain sections of audio. However, recent advances in AI are making it possible to go much further. For example, researchers at Carnegie Mellon University created a machine learning algorithm that can edit short spoken audio clips to produce completely new sentences. This means that the technology could potentially be used to manipulate what people say or change their voice. This could be used for malicious or unethical purposes, but it could also be used for helpful or creative purposes. For example, voice editing could be used to remove background noise from audio recordings, add music or silence to audio clips, or even change the voice pitch or gender of a person. However, the technology is still in its early stages, which means that it is not yet fully reliable.


Synthetic Media Becoming Fully Automated

Synthetic media is created using AI algorithms that mix and match existing footage, audio, and images to create new scenes. This technology has been used extensively in Hollywood-produced movies in recent years, but it is now becoming more accessible to everyday users. Specifically, there are now a growing number of online services that allow users to upload their images and audio clips in order to create synthetic media. These services also allow users to select the desired scenes and add new audio. This means that almost anyone can create synthetic news scenes and publish them on social media. In the future, this technology could be used to create fake news stories that look completely authentic. This could pose a significant challenge to society because it would be extremely difficult to detect synthetic media from its visual and audio elements.


Summary

Deep Fake technology and web 3.0 are reshaping our digital world. AI-driven deepfakes and synthetic media are enabling users to create highly realistic video and audio of anyone saying or doing anything. This has both positive and negative implications for society. On one hand, this technology could help reduce the spread of fake news, promote safer online conversations, encourage more people to give back to society, and provide new revenue streams for media companies that currently struggle with monetizing user content. On the other hand, this tech could be weaponized by malicious actors as a new vector for disinformation and propaganda wars. Moreover, it raises many ethical concerns about privacy and integrity of personal identity in an increasingly virtual world.

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