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7 Must-Have Marketing Tools for Building a Successful Business

Using HapPhi, you can create engaging content (such as quizzes, polls, and other interactive elements) to draw your audience in and gather leads. You can create quizzes, surveys, and other interactive content with HapPhi and post them to your website or social media accounts. You can then use the data you collect to tailor your content to your audience better and learn what your readers want to learn more about. HapPhi also provides visual guides and other content that is helpful for visual learners. Whether your audience prefers content of a particular type, you can use HapPhi to create engaging interactive content that captures their attention.

Written by
June 15, 2022
7 Must-Have Marketing Tools for Building a Successful Business


Image Source: FreeImages

Marketing is a critical part of any business, but it can be a challenge to know where to start. There are a lot of moving parts to a successful marketing campaign, from market research to creating content to distributing that content to your target audience. And if you’re running a business, you probably don’t have a lot of time or money to waste on marketing tools that don’t work. So, how do you choose the right marketing tools for your business? In this article, we’ll give you an overview of 7 must-have marketing tools for building a successful business. We’ll also provide some tips on how to use each tool to get the most out of it.


Google Analytics

Google Analytics is an analytics tool that lets you track and measure user behaviour on your website. It helps you figure out where your website visitors are coming from, what they’re doing on your site, and where they’re dropping off. This information is super valuable for your marketing efforts. For example, if you notice that a large portion of your visitors are coming from a specific region, you can tailor your marketing efforts to be more relevant to those people. Google Analytics lets you track all of this information and more. It is a must-have marketing tool for any business. Google Analytics can be used to track all kinds of website data - from which search terms people are using to find you, to what pages they are viewing and for how long, to which traffic sources are sending you the most visitors.


BuzzSumo

If you want to get an idea of what content is doing well for your industry, BuzzSumo is a must-have marketing tool for you. BuzzSumo is a content analysis tool that lets you find the most popular content for any keyword or topic in your niche. You can use this tool to find inspiration for your own content, or to find out what content is already performing well for your competitors. Once you’ve found a piece of content you want to emulate, you can use the “content analysis” feature in BuzzSumo to see the most common words and themes in that article. You can then use this information to inform your own writing and tailor it to your audience better.


Hootsuite

Hootsuite is a social media management platform that helps you manage your social media accounts from one place. You can use it to schedule posts, track and measure your social media posts, and collaborate with team members. If you have a lot of social media accounts or you’re managing social media accounts for your business, this is a must-have marketing tool for you. Hootsuite makes it easy to manage your social media accounts from one place. This saves you time, which is a critical resource for entrepreneurs who are running their businesses. It also helps you stay on top of your social media accounts, so you can respond to questions and comments from your followers as soon as they post them. Hootsuite’s other great feature is its analytics dashboard, which allows you to track how effective your social media posts are.


Canva

If you’re creating graphics for your blog, social media posts, or visual content for any other marketing campaigns, Canva is a must-have marketing tool for you. This graphic design tool makes it easy to create visuals that fit your brand and get your message across quickly and efficiently. You can use Canva to create graphics for your blog posts, social media posts, email marketing campaigns, and more. You can choose from pre-made images or create your own designs using Canva’s simple drag-and-drop interface. You can also search for images online and easily edit them to fit your needs. Canva also comes with millions of images, fonts, and other design assets that you can use for free in your designs. So whether you’re creating images or designing your website or marketing collateral, Canva is a great tool to have on hand.


MailChimp

If you’re marketing to a mailing list, MailChimp is a must-have marketing tool for you. This email marketing platform makes it easy to create and send targeted email campaigns that grow your mailing list and convert readers into customers. You can also use MailChimp to create beautiful newsletters, digital coupons, and other marketing materials that go to your mailing list. It has a user-friendly drag-and-drop interface that makes it simple for even non-designers to create attractive and effective email marketing campaigns. And since it’s one of the most popular email marketing tools out there, it’s easy to integrate your email marketing campaigns with other marketing tools, like your website and social media accounts.


HapPhi

If you’re running a content marketing campaign, HapPhi is a must-have marketing tool for you. This tool lets you create interactive content (like quizzes, polls, and other interactive elements) that engages your audience and helps you collect leads. You can use HapPhi to create quizzes, polls, surveys, and other interactive content, and then publish them to your website or social media accounts. You can then use the data you collect to tailor your content to your audience better, and find out what your readers want to learn more about. HapPhi also lets you create visual guides and other content types that are great for visual learners. So no matter what type of content your audience prefers, HapPhi helps you create engaging interactive content that drives more engagement from your readers.


Wistia

If you’re producing videos for your marketing campaigns, Wistia is a must-have marketing tool for you. This video hosting and analytics tool makes it easy to create and host videos. You can use Wistia to create and host videos for your website, social media accounts, and email marketing campaigns. You can also use it to track how many views, shares, and other metrics your videos get. Wistia has tons of useful analytics tools, like the “viewer journey” feature that lets you see where your viewers are dropping off in your videos and where they’re spending the most time. This information can help you improve your videos and make them more effective. This concludes our introduction to 7 must-have marketing tools for building a successful business. Now it’s your turn to put these tools to work for your business. We recommend reviewing these tools and thinking about which ones would be most helpful to your business right now. Then, follow our tips for using each tool to get the most out of it.

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