Registering your business in a free yellow pages directory is like shooting fish in a barrel. Who doesn’t know that these directories are the perfect place to locate customers and get some free advertising at the same time? The thing is, many people register their businesses in yellow pages directories but relatively few of them understand the benefits they stand to gain by doing so. This article will present you with 6 reasons why you should register your business in a free directory if you haven’t done so yet.
1. Free Advertising
First and foremost, you should register your business in a free directory because it’s free advertising. Considering the time and money you could be investing into paid ads, it makes little sense not to go with the free option. Even if you only get a handful of customers from your free directory listing, it’s still a better investment than spending hundreds (or thousands) of dollars on ads that may or may not produce results. With that being said, you shouldn’t expect thousands of customers to come your way after registering in a free directory. But, you should expect to see a small but steady increase in visitors to your online presence. Most of these visits will likely happen thanks to organic search engine listings. You can also expect to see some visitors come to your site thanks to referrals from sites you’ve listed.
2. Strengthen Your Online Presence
Yellow pages directories aren’t just for businesses that want to advertise. They’re also a great way to strengthen your online presence. At best, having your business registered in a free directory is like having an outpost in your customers’ virtual neighbourhood. In fact, registering your business in free directories is a great way to establish your online presence if you’re just starting out. It’s also a fantastic way to strengthen your online presence if you already have a website but aren’t getting the traffic you’d like. With a free directory listing, you’ll have an online address that customers can visit even if they aren’t aware of the existence of your website.
3. Boost Your SEO Ranking
If you’re strictly using a free directory to boost your online presence, there’s a chance that some of your customers may just happen to come across your listing in an online directory. However, if you want to boost your SEO ranking and attract customers who are actively looking for your products or services, there are a few things you can do to help things along. First, you should ensure that you register your business in a free directory that’s connected to a major search engine. Some of the largest and most popular directories include: - The Superpages - The Yellow Pages - The White Pages (Canada) - The Backpages (Australia)
4. Solidify Your Branding Strategy
Another reason why you should register your business in a free directory is to solidify your branding strategy. If you’re not sure how to brand your business, a free directory is a great place to start. By registering in a free directory, you have an opportunity to select the categories that best describe your business and the listing that appears on the directory pages. If you do it right, you can further strengthen your branding strategy and create an image for your business that resonates with customers.
5. Show Customers You’re Serious
Finally, you should register your business in a free directory to show customers that you’re serious about your products or services. If you’re just starting out, it can be easy for customers to assume that your products aren’t very good. They might assume that your services are lousy or that your business is generally unserious. If you want to show customers that you’re serious and that you really do have what they’re looking for, then you should consider registering your business in a directory.
6. Offer a Way to Track ROI for Ads and Marketing
Finally, you should register your business in a directory because it’s a great way to track ROI for the ads and marketing you’re investing in. If you own a local business, there’s a good chance that you’re investing in some form of advertising or marketing. You may be using local newspapers, radio ads, or even billboards to get your name out there. And while these types of ads are great for bringing in customers, you don’t always know exactly where they came from. By registering your business in a free directory, you have a chance to input your customers’ phone numbers and addresses. This way, you can calculate the total number of customers you’ve acquired thanks to your advertising efforts.
As you can see, there are many reasons why you should register your business in a free directory. From free advertising to stronger branding and boosted SEO rankings, these directories offer a ton of benefits. You may be hesitant to register in a free directory because you don’t know what the benefit will be. You might also be hesitant because you feel like it’s not worth the time. But as you can see, these directories offer a wide range of benefits. Furthermore, they’re incredibly easy to use. Simply search for “free business directories” or browse online directories like the ones mentioned above. And once you’ve registered, you’ll be able to track the benefits of your investment and see the positive impact it has on your business.