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5 Strategies for Bringing Businesses Into the Metaverse

The virtual shopping landscape is evolving rapidly. Every week new e-commerce platforms emerge and established ones adjust. The result is a competitive marketplace. Because of this, brands must stay ahead of the curve. Virtual reality might be used to explore its potential. Virtual reality is an effective medium that allows your company to come to life in a way that has never been possible before. HapPhi is at the forefront of connecting big business with the virtual world.

Written by
June 15, 2022

Image Source: Freepik

The metaverse is the next frontier in ecommerce. As virtual reality continues its meteoric rise in popularity, the numbers only keep getting better for virtual shopping. Research firm PitchBook predicts that market capitalization for virtual and augmented reality will grow from $16 billion in 2016 to $182 billion by 2024.  Virtual and augmented reality are also incredibly user-friendly. As opposed to other online shopping platforms, these virtual platforms make shopping simple and stress-free. That’s why big business is finally starting to take notice. From Amazon to Walmart to Marks & Spencer, big business is starting to enter the virtual reality market. Here are the top strategies for bringing big business into the metaverse.

Decide if Virtual Reality is Right for Business

Businesses that are considering virtual reality need to be aware of the unique challenges that come along with this technology. Virtual reality requires a completely new type of customer — one who has an interest in being a part of the VR experience. VR is an immersive experience that requires customers to move around a physical environment in order to interact with products. This new type of customer will have different needs and expectations than customers in a traditional ecommerce experience.  The best way to decide if virtual reality is right for your business is to conduct a thorough research. Start by understanding your customers’ needs and wants. Next, analyze the features that could help your brand stand out in a virtual reality environment. Once you have a clear understanding of the positives and negatives of VR, it will be easier to make the final decision.

Create a Compelling VR Experience

Virtual reality is all about creating a compelling user experience. From the way your brand is represented to the way customers interact with your product, the VR experience should be engaging. If your brand is looking to experience a boost in sales, a compelling VR experience will make all the difference.  VR is exciting. It’s a new type of medium that is still finding its footing. We’re still in the early stages of marketing in VR, so experiences are still in a state of constant evolution. That means that there is a tremendous amount of opportunity to create a compelling VR experience for your brand. The best way to go about creating a compelling VR experience is to start by researching what other brands are doing. There are a number of virtual reality directories that make this research easy. By researching the experiences of other brands, you can learn a ton about what works and what doesn’t in a VR environment.

Make VR Asset Sharing Easy

Companies are investing in VR because customers want to share their experiences. That’s why VR content creators and brands are constantly pushing the boundaries in this space. The surest way to boost your VR sales is to make sharing VR assets easy. You don’t need to create your own custom VR asset sharing solution. There are a number of brands who have partnered with VR asset sharing platforms like VCloud. VCloud is a cloud-based platform that makes sharing and publishing VR content incredibly easy. With VCloud, users can create and edit VR content directly in the platform. They can publish and share these VR assets with ease through the VCloud platform. If you want to boost sales in VR by making sharing VR assets easy for your customers, VCloud is an excellent choice.

Utilize 3D Printing

As consumers get more comfortable with the idea of shopping in virtual reality, they are also growing more adventurous. Consumers that are accustomed to shopping in VR are ready to try new things, like 3D printing. Technology is rapidly evolving in this space, meaning that the list of available VR printing tools is constantly growing. The best brands are exploring the potential of VR printing.  It’s easy to see why VR printing is such an exciting prospect for brands. 3D printing has become an incredibly popular way to create physical products. Now, consumers are looking for ways to create and print their own products in VR. Virtual reality printing gives brands the opportunity to create custom physical products in VR. This means that customers can feel like they are using the product before they ever make a purchase.

Take Payments in Virtual Reality

One of the big benefits of virtual reality is that it is an immersive experience. VR allows customers to take their purchases to a whole new level. Imagine being able to take a virtual vacation with your new VR vacation home. With VR payments, you can take payments and conversion rates to new heights. VR payments are not only a great option for ecommerce stores looking to boost their sales, but they are also a great way to boost brand loyalty. If you’re looking to boost sales with VR payments, it’s important to select the right payment solution.  VR payment solutions allow you to accept payments in a variety of ways. Some of the more popular forms of payment include accepting Bitcoin, accepting payments in a virtual reality environment, and accepting payments in a variety of virtual reality files. VR payment solutions offer a number of benefits for both customers and brands. With VR payment solutions, it’s easy for customers to make purchases without leaving home. Most payment solutions also offer support for a variety of payment methods.


The virtual shopping landscape is changing rapidly. Every week new online shopping platforms are emerging and existing platforms are making updates. The result is a crowded market place with a lot of competition. That is why it is so important for brands to stay ahead of the curve. That’s why it’s so important to explore the potential of virtual reality. Virtual reality is a powerful medium that can bring your brand to life in a way that was never before possible.

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