What if you could transform a boring billboard into an engaging digital experience that would not only drive your customers to take action but also inspire them to spread the word about your brand? If you’re looking for some fresh ideas, then there’s no need to worry. There are plenty of ways to use digital billboards to drive results and stand out from the crowd. Read on to learn more about these innovative ideas that can help your rideshare company stand out from the competition.
Double the audience impact with a video billboard
Video billboards are the most engaging form of advertising, and a great way to double the impact of your traffic numbers. A video ad can be anything from a commercial to a product demonstration, and will be seen by everyone who drives by your sign, regardless of whether they’re searching for a ride. With an average viewer attention span of just 8 seconds, it’s important to keep your message short and sweet. However, long-form video ads have proven to be highly effective in terms of click through rate (CTR). So, if your ad is engaging enough, it could result in a significant number of new customers for your ride-hailing business.
Use HapPhi geo-venue ads to monetize your billboard
If you’re keen to monetize your billboard, HapPhi is a great way to do it. HapPhi is an innovative platform for monetizing your billboard by tapping into the power of geo-locations. It lets you place ads on billboards in locations where your customers are most likely to be. HapPhi ads are displayed on digital billboards and are triggered by in-app GPS data. This means that every time a consumer is in their app and passes one of your ads, they’ll be served an ad related to their location. HapPhi ads are highly effective because they are timely and relevant to your consumer’s needs. If you are a rideshare company, you can make use of this ad platform to drive more customers to your business. You can select a specific location where your business is available and set the parameters of your ad. With HapPhi, you have full control over the timing and duration of your billboard ad campaign. You can test different ad variations to find out what works best for your audience.
Utilize your ad space for lead generation
If you want to increase your lead generation numbers, then you can utilize your billboard ads for this purpose. A great way to do this is to make use of a lead generation offer. This is a type of ad that offers consumers a discount or coupon in exchange for their email address. A lead generation offer is a great way to get more customers on board and start building your database. You can let customers know how you can help improve their travel experience by providing them with valuable offers and coupons. If you are a rideshare company, you can let your customers know about the various ways they can save money by booking with you. In exchange for their email address, they will be given a discount on their first ride.
Show off your brand’s personality
The best way to get your customers to fall in love with your brand is to show off your unique personality. A great way to do this is by making use of visual content such as GIFs, memes, and visuals that have a funny or unique twist to them. This is a great way to get your brand’s message across while also having some fun along the way. You can share this visual content on social media and also make use of your billboard ads to showcase it. If you are a rideshare company, you can make use of this opportunity to showcase your brand’s quirky side. You can also use visuals such as your logo or a specific slogan to get your message across in a fun and memorable way. This is a great way to get your customers excited about booking with you and also help you to stand out from the crowd.
Make use of interactive capabilities to build trust and engagement
If you want to take your digital billboard to the next level and truly stand out from the crowd, then you can make use of interactive capabilities. Some billboards are even touch-screen enabled and can let you play games or access additional content. This creates a fun, interactive experience for your customers and is a great way to build trust and engagement with your brand. If you are a rideshare company, you can use this opportunity to inform your customers of the various benefits of using your service. You can also use this platform to engage your customers and encourage interaction. You can offer them points or a reward for booking with you and encourage them to invite their friends to do the same.
Conclusion
There are plenty of ways to use digital billboards to drive results and stand out from the crowd. These innovative ideas will help your rideshare company stand out from the competition and drive results. If you’re looking for some fresh ideas, then there’s no need to worry. And with these digital billboard ideas, you can boost your brand awareness and drive more customers to your business.
