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3 Ways You Can Make White Label Search and Document Management a Reality

Rather than revealing your brand, white labeling allows you to appear as if you are offering another company's products or services. You can sell your products and services without directly revealing your brand using this marketing strategy. By putting your brand name on generic labels, white labeling is done in its most basic form. In recent years, white labeling has become increasingly complex as digital content and SaaS platforms have grown. https://www.happhi.com/solutions/white-label-software

Written by
June 15, 2022


3 Ways You Can Make White Label Search and Document Management a Reality


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White labeling is a marketing strategy that gives you the opportunity to sell your products and services without directly revealing your brand. Instead, it allows you to appear as if you are providing another company’s product or service. In its simplest form, white labeling involves putting your brand name on generic labels for your products. However, this practice has become much more complex in recent years with the growth of digital content and software-as-a-service (SaaS) platforms.



What is White Labeling?

White labeling is the practice of rebranding a product or service from a supplier to appear as if it is a product or service of your company. In a B2B context, this means rebranding a SaaS platform, eCommerce site, or hosted software service. In a B2C context, this means rebranding a product or service that is available from a supplier or manufacturer. To help you understand the concept of white labeling, imagine a company offering a payroll management software service that allows employers to process payroll by uploading their employees’ pay dates and pay rates into a program hosted by the payroll management software company. That company might white label the payroll software to its customers so that the customers’ employees don’t know that the payroll software came from that company. Therefore, the employees think the payroll software came from the customers’ company.


Why Does White Labeling Matter for SaaS Companies?

White labeling is not just a tool for companies with low-quality products to hide their shame. It is a strategic marketing choice that can bring significant benefits to the SaaS company. First, white labeling gives you the opportunity to widen your potential user base. While any marketing strategy can help increase demand for your product or service, white labeling can attract new customers that would not have purchased from you if they’d known your brand name. This makes white labeling a great way to diversify your customer base — and it’s a great way to reach customers you might not otherwise have been able to reach. Beyond widening your potential customer base, white labeling can also help you to increase your potential customer base. This is because white labeling enables you to sell your software as a service (or your content as a service) to customers you might otherwise not have been able to sell your product to. This can increase your revenue per customer and help to grow your revenue more quickly.


How to Achieve White Labeling in Software and Content Marketing

The first step in white labeling your products or services is to understand what does and does not qualify as white labeling. White labeling is not just a matter of putting your company’s logo on generic items. There are certain elements of the products and services that must be genericized or rebranded to achieve white labeling. In the case of software, the following must be rebranded: In the case of content, the following must be rebranded:


How to Make Your Own Products Look like White Label Products

To make your own products look like white label products, you must first make your products generic. You can do this by removing all brand-specific information from your product, including: Brand name Logo Product name Product features Product benefits Customer testimonials Customer logos Customer logos and customer images Product images Product pricing And then, you can replace this information with generic information. Generic information includes: To make your own products look like white label products, you must first make your products generic. You can do this by removing all brand-specific information from your product, including: And then, you can replace this information with generic information. Generic information includes:


How to Make Your Own Services Look Like White Label Services

To make your own services look like white label services, you must first make your services generic. You can do this by removing all brand-specific information from your services, including: And then, you can replace this information with generic information. Generic information includes: To make your own services look like white label services, you must first make your services generic. You can do this by removing all brand-specific information from your services, including: And then, you can replace this information with generic information. Generic information includes:


Don’t Forget the Consumer Education Component

As you are white labeling your product or service, it is important to remember to inform your potential customers of the brand name behind the product or service. Even if you are marketing your product or service as a white label version of another product or service, it is important to let your potential customers know who they are buying from. After all, if you do not let your customers know who they are buying from, they may have issues with their purchase. Customers who have no idea that they are buying from you may have difficulty reaching your support team, may not be satisfied with your product or service, and may not be able to take advantage of your customer service guarantee.

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