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3 Reasons Why Your Auto Dealership Needs to Adopt Marketing Automation

HapPhi discusses how marketing automation solutions can benefit car dealership greatly. These solutions can assist car lots with either increasing sales or generating more leads. And, once these software tactics are utilized effectively, the consequences will be significant. You should invest in marketing automation solutions to achieve the best results.

Written by
June 15, 2022

3 Reasons Why Your Auto Dealership Needs to Adopt Marketing Automation

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When it comes to marketing your dealership, you have a lot of options. There are many ways you can create content for your website and social media channels, target potential customers, and drive traffic to your site. That being said, there’s also a ton of competition out there. With so many dealerships marketing their businesses in so many different ways, it can be difficult to stand out from the crowd and attract new customers. The great news is that there are a number of solutions available that can make your marketing efforts much more effective, such as marketing automation software. Read on to find out why every auto dealership should adopt marketing automation now if they want their business to thrive in the future.

What is Marketing Automation?

Marketing automation is a software solution that helps you create and manage targeted marketing campaigns to find new customers, retain customers, and increase sales. It works by collecting data about your customers and their buying habits, then uses that information to create a customer journey that leads them from being a potential customer to becoming a paying customer. This marketing automation software can be very useful in many areas of your dealership’s marketing efforts, from lead generation to email campaigns. Marketing automation can help you create targeted messages with personalized content that get your message across to customers in a way that resonates with them. You can also use these tools to segment your customers based on their buying habits and preferred communication methods to deliver targeted messages at the right times, leading to a much better customer experience.

Why Every Auto Dealership Should Adopt Marketing Automation

If you’re not already using marketing automation to help increase your sales, you’re definitely behind in terms of your marketing strategy. Marketing automation is something that can benefit any type of business, but it’s especially important for auto dealerships. Why? Because there are a number of things that make auto sales incredibly tough to break into. There are literally millions of people looking to purchase new cars each year. As such, there is a ton of competition in the auto industry, making it challenging to get your dealership noticed. When it comes to marketing your dealership, you’ll want to be able to reach as many people as possible. Unfortunately, it can be difficult to attract new customers if you don’t know who they are or how to reach them. That’s why marketing automation is so important. It helps you create targeted ads and reach potential customers in the places where they are most likely to see your message. It lets you find the people who are most likely to be interested in your vehicle offerings, and lets you show them what you have to offer in a way that they will find valuable.

3 Reasons Why Marketing Automation is So Important for Auto Dealerships

- Targeted Advertising is Becoming Incredibly Important - When it comes to marketing your dealership and attracting new customers, you definitely don’t want to be wasting time and money on people who aren’t going to buy your product. It can be challenging to determine who is a good fit for your dealership and who isn’t though, which is why targeted advertising is so important. Automation software allows you to create ads that are highly targeted to people who are most likely to buy your vehicles. You can choose to target specific customers based on their past actions or based on who they are as people. You can also target customers based on where they live, what their interests are, and more. When you target specific customers like this, you can ensure that your ads are reaching the people who are most likely to make a purchase. - People Want to Buy from Companies They Know and Trust - One of the most important aspects of marketing your dealership is building trust and building a relationship with your customers. Not only is this good for the longevity of your business, but it also helps you make more sales from the people who already trust you. In order to build trust and a relationship with your customers, you need to know who they are. You also need to know what they like and what they are interested in. Once you have this information, you can begin to engage with your customers in ways that they appreciate. Automation software allows you to collect information about your customers at the same time that you’re interacting with them. This allows you to create a more personalized experience that helps your customers feel special. You can also use this information to create targeted messages that are personalized to each customer based on what they like. - Consumers Prefer Digital Content - Another great thing about marketing automation software is that you can create and manage digital content using these tools. People consume a lot of information online, and they expect businesses to be present there too. You can use automation software to create blog posts, ebooks, videos, or any other type of content that your customers would appreciate. Automation software also allows you to publish content onto your website and social media accounts on a regular basis. You can set up your software to publish blogs on a weekly or monthly basis, or you can create a new piece of content every day. This consistent publishing schedule not only helps you stay on top of your marketing efforts, but it also helps you build a following of loyal readers who look forward to your posts and enjoy receiving your content.

2 Things Every Marketing Automation Platform Includes

- A Lead Magnet - One of the most important parts of your marketing automation strategy is creating a lead magnet. A lead magnet is an attractive offer that you give away for free in exchange for contact information. It can be an ebook, a guide, a coupon, or something else that your customers would appreciate and find useful. You can use this lead magnet to capture the contact information of your customers and segment them based on how they signed up to receive the lead magnet. This allows you to follow up with leads at a later date, letting them know about your dealership and how they can purchase a vehicle from you. - Create Segments - Another important part of using marketing automation software is creating segments. Segments allow you to group together customers based on a variety of factors, such as where they live, what they are interested in, and what they have done in the past. Once you have these segments set up, you can use them to send out targeted messages to your customers. You can send out a monthly email letting customers know about new vehicles, special deals, and more. You can also send out emails letting customers know about open appointments or letting them know when their vehicles are ready for pickup.

3 Things to Keep in Mind When Choosing Marketing Automation Software

- Budget - The first thing you’ll want to keep in mind when choosing marketing automation software is your budget. Automation software can be incredibly helpful for your dealership’s marketing efforts, but it does come with a price. You’ll want to make sure that you have the funds available to invest in marketing automation software, but you’ll also want to make sure that you choose a software solution that will get the job done. - Ease of Use - The second thing you’ll want to keep in mind when choosing marketing automation software is how easy it will be to use. Automation software can be tricky to set up and use at first, especially if you aren’t familiar with this type of software. You’ll want to make sure that the software you choose is easy to understand and use, so you don’t get frustrated and give up. - Customer Support - Finally, you’ll want to make sure that the marketing automation software you choose offers excellent customer support. Automation software can be tricky to set up at first, and it can be even more challenging if you aren’t sure how to use it properly. You’ll want to choose a software solution that offers excellent customer support so you can get help when you need it.


Marketing automation can be a great way for your dealership to attract new customers and increase sales. It’s important to remember that marketing automation software isn’t a magic solution. You still need to create valuable content, interact with your customers, and listen to their feedback to make the most of your marketing automation software. However, if you want your marketing efforts to be as effective as possible, it’s a good idea to consider investing in marketing automation software. With the right software, you can create targeted ads, publish consistent content, and reach your customers where they are most likely to see your messages.

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