Did you know that by 2021, the blogosphere is expected to grow to a total of 500 million users? Moreover, 70% of consumers trust recommendations from peers and influencers. This has led to an increase in the popularity of blogging as a marketing tool. While many businesses are still hesitant about investing time and resources into blogging, it’s actually one of the most effective ways to generate leads if your target audience is your potential customers. If you are still not convinced on why you should start blogging if you’re looking to lead generation, here are 3 reasons why you should do so:
It’s Free
Yes, it’s completely free to start blogging. You don’t have to worry about investing thousands of dollars in buying a bunch of expensive equipment, or hiring a team to work for you. Blogging is a completely free marketing strategy, and one that you can start immediately.
You Can Own the Conversation
When you are blogging, you are in control of the conversation. You get to decide the topic, the message, and how you want to engage with your audience. This means that you can change the conversation whenever you want; and you can also decide when it’s appropriate to change the conversation. This gives you the opportunity to create lead generation content that is relevant to your industry. You can also use it to address your concerns, questions, and objections about your product or service. This gives you the opportunity to be upfront, honest, and authentic with your audience.
It Drives Visibility and Brand Awareness
Visibility and brand awareness are two of the biggest benefits of blogging. Visibility is the number of people who are aware of your company and product. This is something that blogging helps you achieve in multiple ways. Firstly, it allows you to use your blog to address your target audience directly. This gives you the opportunity to speak to your potential customers directly, and answer their questions and concerns about your product or service. Secondly, it allows you to link back to your website, which is your most important asset, while also being a hub where people can find all the information they need. By linking your blog back to your website, you are driving more traffic to it. As a result, you will be increasing the visibility of your company and product.
It Drives Brand Authority
Brand authority is the level of trust that your customers have in your company. When customers trust your brand, they are more likely to buy your product or service. This is because they will be more confident in your company, and will trust that you have their best interest at heart. Blogging is a great way to increase brand authority because you can address any questions or concerns your customers might have. It also allows you to highlight your expertise about your industry. In addition to this, you can also guest blog on other blogs in your industry. By doing so, you will not only be able to engage with your target audience, but you will also be given the opportunity to build a relationship with other bloggers in your industry. This can help you develop relationships with influencers, and can also help you get more links back to your website.
It Drives Trust and Credibility
Trust and credibility are two of the biggest factors that can help you increase conversions and generate leads. When people trust your brand, they are more likely to buy your product or service. When people trust you, they are also more likely to share your content with their friends, which can increase your exposure and lead generation. Blogging allows you to be upfront, honest, and authentic with your audience. Therefore, it can help you drive trust and credibility. Depending on the type of blog you are writing, you can also use case studies and customer testimonials to help demonstrate your credibility. This can help you build trust with your audience and make them more likely to convert.
It Drives Referrals and Links
Referral marketing is one of the most effective ways to generate more leads. The great thing about blogging is that it gives you the opportunity to not only drive referrals, but also to get links back to your website. By guest blogging for other blogs in your industry, you can get backlinks to your website. This can help increase your SEO ranking and drive more traffic to your website. This is something that you cannot get from any other type of marketing strategy. You can also use blogging to ask your followers to refer your product or service. You can ask them to share your blog post or content with their network. This gives you the opportunity to increase the number of leads you are getting from your blog.
Develop Your Content Marketing Strategy
One of the biggest reasons why you should start blogging is that it can help you develop your content marketing strategy. Blogging gives you the opportunity to create valuable content. By creating high-quality blog posts, you can position yourself as an industry expert, and provide value to your target audience. This can help you establish your authority in your industry, and can also help you rank higher in search engine results. The more high-quality content you publish, the more links you will get back to your website, which can help you increase your traffic.
2 Reasons Why Video Blogging Is A Must
If you decide to go the video blogging route, there are a couple of reasons why it’s critical for your business. Firstly, video blogging allows you to develop better engagement with your audience. Consumers can relate better with visual content, and can retain information for a longer period of time if it’s in video form. Secondly, video blogging is an excellent lead generation tool because it allows you to create content that's better suited for your target audience. You can create product reviews, demo videos, and guides that are more in-depth and helpful for your customers. You can also use these videos to host live Q&A sessions, since it gives you the opportunity to interact with your audience. This allows you to answer any questions they might have, while also providing them with helpful information. This can help you build a better relationship with your customers, while also generating more leads.
3 Reasons Why Video Blogging Is A Must
If you decide to go the video blogging route, there are a couple of reasons why it’s critical for your business. Firstly, video blogging allows you to develop better engagement with your audience. Consumers can relate better with visual content, and can retain information for a longer period of time if it’s in video form. Secondly, video blogging is an excellent lead generation tool because it allows you to create content that’s better suited for your target audience. You can create product reviews, demo videos, and guides that are more in-depth and helpful for your customers. You can also use these videos to host live Q&A sessions, since it gives you the opportunity to interact with your audience. This allows you to answer any questions they might have, while also providing them with helpful information. This can help you build a better relationship with your customers, while also generating more leads.
Conclusion
Blogging is a great way to generate leads and increase your brand visibility. It’s an excellent way to interact with your target audience and provide them with helpful information. It also allows you to create high-quality content that is better suited for your audience. If you are still not convinced on why you should start blogging if you’re looking to lead generation, here are 3 reasons why you should do so:It’s free, you can own the conversation, it drives visibility and brand awareness, and it drives trust and credibility. By investing time and energy into blogging, you are creating a strategy that is proven to convert leads into paying customers. So what are you waiting for? It’s time to start blogging!
