10 Ways to Use QR Codes in Your Marketing Strategy

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Image Source: FreeImages

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Craving some quick read advice on how to use QR codes in your marketing strategy? Let’s get right to it! With the rise of smartphones, there’s no doubt that the digital world is growing bigger by the minute. But with so many new apps, websites and virtual services launching every day, it can be difficult for marketers to keep up when developing a marketing strategy. Fortunately, there are plenty of unique tricks and tools available to help you leverage new technology wherever possible. One such tool is the QR code. While you may have heard of these earlier as being something used primarily in Japan, their recent resurgence has made them once again an excellent way to stand out from your competitors. And who knows? Perhaps they will once again fall out of fashion again soon. Either way, read on for 10 fantastic ways you can use QR codes in your marketing strategy right now!

Make Your Business Cards Smarter

Business cards have long been an effective marketing tool. However, with the rise of smartphones, the average business card has become significantly less useful. With a QR code printed on your cards, you have a chance to make them smarter and let people get in touch with you wherever they are and however they choose to do it. This can help you to stand out from the crowd at networking events – where business cards are still a very effective tool. It can also be a useful way to connect with people you meet in person. QR codes on business cards can be particularly helpful for reaching out to international customers who may not have the same wide variety of services like chat apps as those in the United States.

Use QR Codes to Grow Your Email List

One way you can use QR codes to your advantage is in gathering email addresses from potential leads. This can be particularly effective at live events, such as trade shows, where you may not have many details about the people you interact with. Examples of this can be seen in the work of the Democratic Party, who created a poster at the 2016 Democratic National Convention in Philadelphia. The poster featured a QR code that enabled people to sign up to their email list if they wanted to get involved. You can do something similar with your marketing materials. Your business cards or posters can have a QR code on them, inviting people to sign up to your email list. This can be a great way to grow your list without feeling pushy or spammy.

Create Responsive Ads

With the rise of programmatic marketing and ad networks, it’s not uncommon to see the same advertisements pop up wherever you go online. However, if you use QR codes, there’s a chance you can get away from this and reach out to your customers in a more personalized manner. Using an ad network that supports the use of QR codes is a fantastic way to make your advertising more personalized. You can create QR codes that link to a personalized landing page with the information about your product or service that’s relevant to the person who scanned it. This is a great way to get away from the often impersonal feel of online marketing.

Use QR Codes to Run Online Surveys

Another great way to use QR codes to grow your business is through online surveys. This is a fantastic way to get some basic feedback from your potential customers on what they think of your product or service. You can create a QR code that links to a survey, and people can scan it with their smartphones or other devices with a built-in QR code scanner. This is particularly effective if you are at a trade show or other event where you may have a large number of attendees that you would like to get feedback from. The best part is that you can use a free survey tool like SurveyMonkey to create and manage your surveys quickly and easily.

Hold Contest with a PR Twist

If you are looking to create some buzz around your product or service, hosting a contest is a fantastic way to do so. Using QR codes, you can add a PR twist to your contest. At the beginning of the contest, you can ask your customers to go to a certain website or use a certain app to scan a QR code. Doing this will trigger a set of actions online that will let the person who scanned the code know that they have entered the contest. You can use this to your advantage in a variety of ways. You can, for example, use the information gathered from the website or app that is linked to your contest as a way to collect email addresses for your mailing list.

Give Out Free Stuff with QR Code Hookup

Another way to use QR codes to your advantage is by using a service like the QR Stuff Code. This service lets you post a QR code on your product or advertisement. The code will lead customers to a website where they can redeem a coupon or other item. This is a great way to give something to your customers for free that they would not have otherwise been able to get. It’s also a good way to get your name and brand out into the public eye.

Add In-Person Touch Points

Finally, it’s worth noting that you can use QR codes in more traditional marketing strategies. You can use them on your signage, business cards, or any other printed material to increase brand awareness. This can also help you to connect with people who would otherwise not have an opportunity to interact with your brand. In-person touch points like this can help you to build your brand and expand your reach without the need to spend a ton of money or have a large team of employees. They can also help you to break through the noise and get noticed among your competitors.

Summing up

It’s clear that the popularity of QR codes is growing. Furthermore, it’s easy to see how they can be used to benefit your business. While QR codes may not be for everyone, it’s worth experimenting with them to see what options are available to you. They can be a great way to engage potential customers and expand your brand awareness online. There are tons of uses for QR codes, and it’s up to you to find out how to best implement them for your marketing strategy. With the help of this article, you’ll be well-equipped to get started.

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