6 Software Necessities for AdvertisersWith all of the changes in the digital advertising world, it can be challenging to stay current and handle all of your marketing needs. To ensure your marketing budget is maximized, you must have a robust advertising strategy in place. To help you out, we’ve compiled a list of the top five software necessities for advertisers. RTB platform - A platform that uses real-time bidding to buy digital ads across multiple platforms and devices. - A platform that uses real-time bidding to buy digital ads across multiple platforms and devices. Marketing automation - A marketing automation platform should allow you to create automated content, such as emails, social posts, and webinars. It should also allow you to track and optimize the performance of these content types. - A marketing automation platform should allow you to create automated content, such as emails, social posts, and webinars. It should also allow you to track and optimize the performance of these content types. Real-time reporting - A reporting platform should let you create a wide variety of reports such as ad performance, campaign reports, and audience reports. - A reporting platform should let you create a wide variety of reports such as ad performance, campaign reports, and audience reports. Real-time bidding - A real-time bidding platform should be able to handle all of your ad buying needs, including media buying and ad scheduling. - A real-time bidding platform should be able to handle all of your ad buying needs, including media buying and ad scheduling. Data management - A data management platform should let you track the performance of your campaigns and optimize your content. For more insights on digital advertising best practices, check out the following articles: How to Maximize Your Digital Advertising Budget, and The Evolution of Digital Advertising.
April 27, 2022